Your Opinion Does NOT Matter
Amazing products go undiscovered and companies go broke every single year because of people’s opinions.
Your opinion does not matter. People are afraid to push the envelope with their marketing because of all the opinions in the way.
"It’s too pushy."
"My audience won’t resonate with that kind of marketing."
"It’ll turn them off."
And it’s not just entrepreneur opinions that bankrupt businesses either. It’s entrepreneurs who listen to their customers’ opinions.
Customer opinions don’t matter either. Not all the time. When you survey your audience on Facebook or with an email and they boldly tell you that your new sales letter or video or marketing campaign is not attractive to them, remember this:
What your audience says and what they do are sometimes entirely different.
You know this, right? You ask people if they will buy XYZ and they all yell YES! But then you release it and…crickets. Or people will tell you they don’t like your new funnel, but $175 per customer later, you take that opinion all the way to the bank!
I once worked with a new startup company called Rippln, and one day they got written up in TechCrunch, a huge tech blog. Many only dream about having their start up talked about in TechCrunch. So that was exciting…until they realized the article title was “What Not to Do in Your Start-up Promo Video.”
An opinionated writer gave his opinion about the video I had created and why it wasn’t working and shouldn’t be emulated. Except he was completely wrong. In the first seven days, we had over 150,000 people sign up, and within 6 weeks over 1,500,000! We had the attention of the press, social media, and organic virality.
When I started the split tests for our first DotComSecrets lab newsletter, I had an opinion about every split test we tried. Guess what? I was wrong about 80–90% of the time.
So this should encourage you because it means you don’t have to “read the stars” to be successful in business. It means that if you’re willing to put your opinions aside and follow the math, the money, and the data, you too can be successful. As my friend Brandon Poulin says, “The path is math.” Not opinion.
Watch what people do with their credit cards. Put your opinions aside, and don’t be afraid to use the methods that have millions of dollars of evidence to back them up.
Do you agree?! Let me know in the comments!!
Pickup Truck Buyer / Business Promoter
2 年Russell selling is a simple game once you gain the consumers confidence by promoting your ideas and showing the individuals just what benefits he or she will gain from using your business products or services. What you have to do is place a mental picture of both your products or services into the consumers thought processing center. This thought ( ACTION ) will stay into the consumers mind until an action is taken by the consumer. A positive action taken by the consumer will have converted the consumer into your customer and placed them onto your businesses website for online purchasing. Marketing and sales go together creating Audience Participation. That is what every business needs , to buy their products or use their services.
AI and Growth Hacking Expert??Elevating Business Growth through Innovative Data-Driven Solutions??.
4 年Really like that article. And that is so true. That is something I am also learning since I have decided to take my destiny in my own hands rather than waiting for recognition from my regular employer.
Trained therapist & intuitive healer with a unique technical approach - helping awakened, progressive individuals & groups unearth their deepest capabilities for profound, lasting change. Author, Mystic & Podcast Host
4 年Thank you for sharing your experience. It's really valuable.
Building Tight Knit Communities | Networking | Community Strategist | Facebook Groups | Growth | Organic Reach ?
4 年Totally agree! We need to get out of our own way!
Helping CHROs Drive Growth | Founder CHRO Mastermind Groups
4 年Russell Brunson So true. I had a copywriter once tell me that "HR Masterminds Groups" was confusing and to use "HR Peer Advisory boards" but my audience doesn't seem to gravitate to that as much as HR Masterminds which sounds NEW! Now I just need the framework to wrap around the membership. The questions is ....is it health, wealth or relationships with this group?