Your next office chant - "When in doubt, AI Assistant it out"
Hey everyone! Hope you had a great week!
Chris J. Smith here as always, back with this weeks Creator Ad Of The Week.
Before we get to our winner, here are some recent headlines from the week!
Now for the main event, this weeks Creator Ad Of The Week....
Yes, that creator so many of us can relate to. Natalie (Corporate Natalie) is constantly giving us sketches revolving around the everyday office and virtual working situations we all suffer from. Everything from those ‘awkward’ meetings and conversations to her well-known series ‘Giving Gen-Z Feedback’—everyone understands Natalie.
As Natalie’s audience relates to her office/corporate content and lovable personality, a range of brands are able to get involved. This week is a great example with Adobe , specifically perfect for her ‘corporate besties’ out there.
"This chant is so hard"
‘"Literally me today"
By 2025, the AI space is forecast to reach $126 billion in annual revenue
Specifically, this week's ad was all about Adobe’s Acrobat AI service. It's no surprise to see another AI service or platform.
From my experience making partnerships between creators and brands, the boom in AI and talent partnerships has been insane. To the point where we see 80%+ of our roster working with an AI service or brand at least once in the last 14 months. I do not see this stopping.
According to Omdia , AI service revenue will have increased by over 6x in the space of 5 years. In 2020, AI services generated approximately $19.4 billion in revenue. In 2022, the market was estimated to grow to $62.5 billion. And by 2025, the AI space is forecast to reach $126 billion in annual revenue.
= more AI and talent partnerships to come FOR SURE!
领英推荐
Congratulations to Adobe and Natalie for winning this week!
Brand: Adobe
Talent: Natalie (Corporate Natalie)
Creative Freedom leads to views - FACT
Weekly new from me!!!!! Drop a follow to keep in touch!
As always.... Golden Comments
Chris J. Smith | Talent Director - Head of Partnerships [email protected]