Is Your Networking Working?

Here are some of my key takeaways from a dynamic conversation on the Energy4Sales podcast with my coach David Oliphant and our friend and master networker, Todd Bowman

Networking in sales isn't just about exchanging business cards or making superficial connections. It's about building genuine relationships, being intentional with your time, and yes, having fun while doing it.

Networking Is About Intentionality

Todd shared an important perspective: Be intentional about where and how you network. It’s not about attending every event available but about choosing the right ones where you can provide and receive the most value. This approach resonated with me, echoing my own experiences in sales.

It’s not about attending every event available but about choosing the right ones where you can provide and receive the most value

Building Deep, Not Just Wide Networks

One of Todd's key insights was about creating networks that are "a mile deep and an inch wide" rather than the opposite. It’s about fostering fewer, but more meaningful connections. This philosophy challenges the traditional quantity-over-quality mindset and underlines the importance of depth in professional relationships.

Involving the Personal Aspect in Networking

In our talk, Todd highlighted the significance of bringing in personal elements, like involving family or engaging in shared interests. This approach turns networking from a purely professional endeavor into a more holistic and enjoyable experience.

Confidence and Comfort in Networking

David shared valuable advice for those who might feel overwhelmed in networking settings: Arrive early, identify key individuals you want to meet, and if you’re new, bring along a wingman. It's about finding your comfort zone and working within it.

Follow-Up: The Key to Effective Networking

A major takeaway from our conversation was the art of the follow-up. Making it easy and efficient for both parties not only shows professionalism but also sets the stage for a stronger ongoing relationship.

Have Fun and Be Yourself

The recurring theme of our discussion was the importance of enjoying the process. Networking shouldn't feel like a chore. When you're having fun and being genuine, it reflects in your interactions, making them more engaging and fruitful.

When you're having fun and being genuine, it reflects in your interactions, making them more engaging and fruitful.

The Future of Networking

Finally, Todd’s observation about the post-pandemic world rings true. People are yearning for real, face-to-face interactions again. This is an opportunity to redefine networking in a more personal and connected way.

In conclusion, this podcast (you can listen to the full episode here) reinforced my belief in networking as a powerful tool for growth and success in sales, but only when approached with the right mindset. It’s about building real connections, being strategic and intentional, and above all, enjoying the journey.

We believe if we're not having fun in sales, we may be doing it wrong. Sales can be very enjoyable and is a skill we can commit to being students of. I'm Tim Hooper, cheerleader of sales professionals everywhere, believer that real, human connection matters more than ever before, and founder of Energy4Sales. What would you like David and me to cover on our podcast? We'd love to hear your ideas in the comments.