Is your 'networking' working?

We all know that one “Mohalle ki Aunty” who seems to have her finger on the pulse of every household's affairs. While it's easy to dismiss her as a mere gossip queen, there's a deeper truth to her role: she's a master networker.

Networking isn't just about exchanging business cards or LinkedIn connections; at its core, it's about building genuine bonds with people.

Just like the neighbourhood aunty, who effortlessly creates an environment where people feel comfortable enough, to share their news and concerns, effective networking operates on a similar principle.

We have to often match our comfort zones, find conversation starters and

Why Networking Matters?

When one thinks of networking, a typical notion that may pop in your head is, people exchanging business cards and handshakes. However, networking is not merely a means to an end. When you think of it, it is a powerful tool that can shape the trajectory of your career.?

They say you are the sum total of the 5 people you interact with; in today’s day and age, this maxim holds truer than ever. In today’s fast-paced world, success often hinges not only on individual skills but also on the strength of one's professional network.?

Having witnessed the impact of strong networking connections, here are some tips I've gathered along the way.-?

Have a Shared Goal

Today, networking has moved beyond the exchange of cards or LinkedIn connections. In my view,? effective networking is bonding; it is bonding with people at a level where they feel comfortable.

And one can only bond with people if you have something in common, a shared vision, or shared tastes. Having a common purpose unites individuals and strengthens the fabric of the network. Moreover, networking is not about transactional relationships; it's about building genuine connections. Instead of viewing it as a means to an end, one may consider becoming the means for others.?

The true spirit of networking lies in collaboration, not competition.?

In a field where competitors abound, you need to develop a collaborative mindset that can lead to a network that thrives on mutual support, rather than faceless competition. Networking works only when the focus shifts away from the "you" agenda.

Positivity - the key to Networking?

Positivity is a currency in networking. One has to approach interactions with a positive attitude. It not only enhances your personal brand but also attracts like-minded individuals.?

Often a positive network is a productive network, where shared enthusiasm can lead to innovative solutions and collective success. While networking one has to relate and learn about the other without any judgment, comparisons, or expectations.?

Networking with Purpose

Just as in school exams, competition among peers is inevitable even in the professional world. Much like our exams in schools, there will be only one top scorer. However, it never stopped us from helping our friends out.

Whether it's last-minute study sessions or sharing notes, helping out has always been a shared practice. Similarly, networking is a two-way street. It requires a clear understanding of your goals and values.

Instead of solely focusing on what you can gain from a connection, approach networking to contribute and collaborate. One has to be honest in their interaction

In a field as vast as digital marketing, there's always enough work for everyone, and a collaborative network is more likely to open doors than a competitive one.

The true measure of a successful network lies not in the number of connections but in the strength and depth of the relationships formed.

To forge this connection one has to actively listen and make a real commitment to be in the moment and understand. I think my fellow creator Sampark Sachdeva speaks about it at length. His #SamparkSeSampark is a very strong statement about how to connect and why to connect.

A strong network can be the catalyst for both personal and collective success. So, go ahead, connect, collaborate, and contribute – because in a world full of challenges, your network is your net worth.

I am grateful to the community here on LinkedIn for they are not just 'virtual' connections but also, adding value to my learning milestones, my growth curve and the force that helps me write the next newsletter or posts with the same zest.

Here's to our networks that make us stronger, sharper and smarter.

Do share your networking tips in comments