"Your Network is Your Networth" - Being a Digital-Social Linkedin Sales and Thought Leader

To help you grow your following and achieve real results, here are some core concepts in digital-virtual selling. With more than 37K+ and growing number of followers it may not be the definitive guide but certainly has worked.

?Click on image for 4-minute video.

Being a Digital-Social B2B Selling on Linkedin as "Your Network is Your Networth"

Linkedin is now considered "the" place for B2B selling,

?with reports, of as much as 80% or more selling conversations,

?beginning on Linkedin especially with millennial buyers.

Customers want to know who they are working with in detail.

This means all customers with be reviewing your Linkedin profile,

?and doing their "due diligence" long-before they communicate with you.

This means your Linkedin profile must be complete,

and importantly, you are increasingly "valued and measured" by the number of followers you have!

Make sure all your contact info is complete and up-to-date.

The most important "image" is your Linkedin Profile Background - as this new business "billboard".

Contact us for a free Linkedin background image.

Add your own "thought leadership" via Linkedin newsletter and articles and content from the company website.

Follow other company colleagues and review their own posts before doing your posts.

Remember "likes" and "comments" have far less value,

?than "reposts" which show your followers you "value" thoughts of others.

At the same time, just reposting other people's content does not really help you gain followers.

Regarding Posts there are two critical elements - posts and frequency.

1 - Regarding Posts - Post content including videos (like this one) on real ROI business benefits.?

Take the time to create informative, educational, actionable and ROI valuable concepts.??

Use the Linkedin Scheduling feature "clock face" option to plan posts over weeks ahead.

Companies buy on these core concepts and others.???

- Lower costs - reduce overhead, labor and technology costs go straight to the "bottom-line".???

- Increase revenues - harder to address as this could raise sales and marketing costs.???

- Simplify operations - reduce process congestion or supply chain and explain complex processes.???

Post "use cases" for buyer "personas" from a flower shop to a global logistic player.???

Realize that the person you are talking to or communicating with may not likely be the decision-maker.???

Remember you will never ever know "everyone" who is involved in the decision-making process.

That is, insiders, outsiders, advisors, friends, consultants, reports and every other possibility is involved.???

Post content for the CEO to front-line, from first contact to customer services.???

Post content how "each person" will benefit as they may be the person you need.???

Post content on current business topics like "how cyberattacks and incident reporting will impact" customers.???

Review the company website site ideas,

?and see what other company channel partner sales managers are posting and adjust before posting.

Post with "tagging" partner name using "@" symbol - "Get Cybersecurity from @ABC Solutions to ".?

Post sales content like this one addresses the WIIFM - "what's in it for me" buyer needs, not just wants.?

Post content with meaningful CTA - Call To Actions,

and importantly there is no action without a call to action.??

2 - Regarding Frequency - post daily - as it's a "marathon, not a sprint."???

Post new content and any other relevant news content - post content daily like "fresh bread."?

Post informative business news like "major public cyberattacks".

Post often including weekends, as buyers want to know you are "on top of IT".???

Post using hashtags such as #education #finance whatever fits the content to be posted.???

Add hashtags sparingly only 3-5 to each post as the Linkedin engine denigrates your post if there are too many.

Then "rerun" content again as viewers may not have seen it the first time you posted.???

Posting content is not "once and done" so persistence pays off.

Bottom-line - in digital-social selling "Your Network is Your Networth" having a large following brings real results.

If you have content ideas or needs, the SocialStreamingTV team is ready to help you show how great you really are.

?If you need professional assistance, in growing your sales and followers - email [email protected]

#CEO?#CMO?#COO?#CRO?#linkedin?#MSP?#MSSP?#channel #QSR #CISO #CSO #channepartner