“Your Network is Your Net-Worth”

What’s the point of building connections if you’re not going to use them?

When we decided to expand K&J in NZ, I went back to the strategy I used when I first started my business: I reached out to almost every contact I had.

Here’s how I did it, step by step, so you can do the same.

Step 1:?I Exported My Contacts

First, I exported all my contacts from Gmail. Whether you use Gmail, Outlook, or another platform, this is the easiest way to get a clear picture of who’s in your network. It’s like taking inventory of your relationships.

Step 2: I Sorted My Contacts into Three Groups

I sorted my contacts into three categories using Google Sheets (Excel works too):

Cold: People I hadn’t spoken to in a few months.

Warm: Those I’d connected with in the last month or so.

Gold: My inner circle—people I talk to regularly.

I started with my gold contacts because they’re the ones most likely to help me out. These are the people who already know, like, and trust me, so they’re the low-hanging fruit.

Step 3: I Drafted My Outreach Email

I didn’t want to spend hours writing emails, so I used ChatGPT to draft a casual, friendly message. My prompt was something like:

“Write a conversational email wishing someone a happy new year and asking for referrals to people in their network who might need digital marketing services.”

Step 4: I Personalised the Pitch

I tweaked the AI-generated email to make it sound like me. I added personal touches—like referencing a recent conversation or something specific about their business.

Want to see the exact email I sent and learn how this strategy generated incredible results? Head over to our website to continue reading and discover how you can tap into your network to grow your business.

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#networking #businessgrowth #leadgeneration #kjgrowth