Your Network Isn’t Your Net Worth—Unless You Actually Use It

You’ve heard it a thousand times: your network is your net worth. But here’s the problem—most people treat their network like a trophy case. They collect connections, rack up LinkedIn requests, shake hands at events… and then do absolutely nothing with it.

Your network isn’t a safety net you fall into when you need something. It’s an asset that only grows in value if you actually use it. The question is—are you leveraging it, or just hoarding contacts like business card souvenirs?

Connections Without Action Are Just Names on a List

It’s easy to fool yourself into thinking you have a strong network just because you have a lot of people in your orbit. But real connections go beyond LinkedIn endorsements and the occasional “Hope you’re doing well” message.

Imagine you’re launching a new business, looking for funding, or trying to break into a new industry. Do you have people you can call who actually want to help? Or do you just have a long list of people who wouldn’t recognize your name if it popped up in their inbox?

Building a network isn’t accumulating contacts but building relationships. If you only reach out when you need something, you’re not networking; you’re begging.

Add Value First, Ask Later

The best networkers aren’t the ones constantly asking for favors—they’re the ones giving first. If you only see people as stepping stones to your own success, they’ll pick up on that and disappear when you need them most.

Want to build a network that actually works for you? Be the person who makes introductions, shares insights, and helps others win. That doesn’t mean giving away free work or being taken advantage of—it means playing the long game. If you’re constantly adding value, you won’t have to ask for help; people will offer it.

Take a look at your connections right now. Who have you checked in with recently? Who have you helped without expecting anything in return? Who would pick up the phone if you called—not out of obligation, but because they genuinely respect and trust you?

Stop Hiding Behind “Networking” and Actually Build Relationships

Networking events are great. Conferences are valuable. But too many people leave those rooms with a pocket full of business cards and zero follow-up. If you’re not following up, you might as well have stayed home.

Here’s a challenge: Instead of scrolling LinkedIn and passively “liking” posts, reach out to five people today. No agenda, no pitch—just a real conversation. Ask how they’re doing, what they’re working on, or if there’s anything you can do to help.

Because when opportunities come up, people don’t think of “connections”—they think of relationships. And if you haven’t taken the time to build one, don’t be surprised when your network doesn’t show up for you.

Your Network Should Challenge You, Not Just Cheer You On

A network that only agrees with you isn’t a network—it’s an echo chamber. If you’re serious about growth, you need people around you who will challenge your thinking, push you to be better, and call you out when you’re playing small.

Seek out mentors, peers, and even competitors who inspire you to level up. Surround yourself with people who have done what you’re trying to do—not just people who tell you you’re doing great. Because if your network isn’t making you uncomfortable sometimes, you’re not using it right.

Leverage, Don’t Just Collect

Your network isn’t your net worth unless you activate it. That means reaching out, showing up, and engaging consistently—not just when you need a job, funding, or a favor.

So, what’s the move? Pick up the phone. Send that message. Make that introduction. You didn’t build your network just to let it sit there—use it.

And when you do? That’s when your network actually becomes your net worth.