Your name matters to your prospects. Or does it?

Here is a question I’ve received more than a hundred times in one form or another: How do I make a (better) name for myself?

Here is the premise, the definition, and the answer: In sales it’s not who you know, in sales it’s who knows you.

The challenge is not just making a name for yourself or building your brand; it’s building the components that generate that name. How do you achieve more recognition, more notoriety, and a better reputation in your market and your community? Those are the elements that lead to a better name.

And to be clear, I’m talking about a better name for both company and individual.

There are no easy answers. And there are very few answers that don’t require commitment, planning, and work — hard work.

There are the things you must begin to put in place now. Below are the actions that lead to long-term name building that must be implemented, and built on...

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