Your MVP shouldn’t look like a first draft

We’re all talking about building a lean product, but what does it mean to build a lean UI? And - what impact does this have on your venture?

According to Invision's design maturity model survey, it was found that “those dominating their industries are the ones treating the screen like the most important place on Earth”. Yet, more often than not, it’s the time and effort spent on the User Interface (UI)? that suffers the most when you need to get your product out the door.?

“It’s going to take three hours to design this screen?! I’m not paying for that! The developers can do it”. Does this sound familiar, fellow UI teams??

The big question here is, how do we alleviate negative sentiments around spending more time to get your product looking great (while still making sure we’re not breaking the client’s budget)?

Don’t get me wrong, I firmly believe that form follows function, being agile is essential and determining when to pivot is an imperative. As they say, ‘test fast, fail quick’. Yet, with that being said, the UI of your venture is the lifeline for your consumer. If it’s not intuitive and appealing, you’re actively telling customers to ignore your brand.?

The trick is to find the right balance between a UI that’s striking enough for an MVP, but not to spend too much time on it (keep it lean).?

Take a look at the difference between a 30-minute design execution and then one that had 3 hours. When your designer says they need 3 hours to create your masterpiece - believe them.

The balance is somewhere between spending 3 odd hours per screen (which might seem like a great idea) and making sure that design is validated. Because if it hasn’t been validated, those 3 hours could have been spent elsewhere… In this case, implementing around 30 minutes per screen would have been a more feasible option. The final design needs to have the right amount of dedicated time and thought from the designer, after some form of validation.?

UI’s key responsibilities are to structure information, create visual hierarchy and grab your target audience’s attention - which leads to converting users and maintaining customer retention. It is almost as important as your product’s proof of value.

UI increases user engagement, enhances functionality and creates a strong link between your customers and your brand.?

UI can make or break your business.

So why are the efforts of some companies more effective than others? This comes down to design maturity. To establish if a team has design maturity, you can ask yourself these questions…

1. Do they have pre-sales workshops and systems in place to really get to know your venture?
2. Do they just accept your scope requirements or challenge you to think more efficiently & effectively in your design & build process?
3. Do they challenge your requirements based on the impact such designs will have on development?
4. Do they have a design system in place that reduces time taken to wireframe & design UI?
5. Does their design team actively consider how your UI will appeal to your customers?
6. Do they consider UI and development processes holistically, in order to deliver a streamlined, efficient product build process??

The Delta’s team have built and tested processes and systems that allow us to execute UI efficiently and yet effectively - while never compromising on outputs.?

Our UI team is serious about UI and the impact it has on launching your successful product. We involve key stakeholders, partners (you) and co-workers across all verticals to ensure we’re working as streamlined as possible.

We aim to help businesses not just grow, but thrive, by executing tantalizing and unique UI for your customers.?

Talk to us today, if you’re in need of any UI design or product building services - we promise to deliver design maturity, through and through.