Your Monthly Marketing Dose
Hey there, marketers! Stay ahead of the curve with our monthly roundup of the key trends and updates for May you need to be aware of.
LinkedIn Dominates in Organic Traffic
LinkedIn excels in organic traffic generation for B2B companies. Its targeted professional audience and user focus on informative content means nearly a quarter of its traffic is organic, perfect for reaching high-quality leads without relying solely on paid promotion.
AI-Your New Marketing BFF:?
AI is taking center stage in digital marketing, becoming a marketer's best friend who never sleeps. This powerful technology boasts superhuman capabilities, analyzing mountains of customer data around the clock. With this insight, AI personalizes campaigns with laser focus, crafting messages that resonate deeply with your ideal audience. Imagine sending birthday greetings with gifts people truly desire, instead of generic discounts. Furthermore, AI automates repetitive tasks like social media scheduling and ad creation, freeing you up for strategic thinking and campaign optimization. In essence, AI is your super-powered marketing sidekick, empowering you to work smarter and achieve superior results.
Conversational Marketing and Chatbots:?
Chatbots and conversational marketing are a powerful digital marketing trend in 2024. AI-powered chatbots can answer questions, personalize recommendations, and engage with customers 24/7, boosting conversions and building loyalty. This year, expect chatbots to get even smarter with personalization and seamlessly connect with customers on the messaging platforms they already use.
The Future of Search? Google Tests AI Overviews for Users:
Google's rolling out AI Overviews in the US, offering AI-generated summaries alongside search results to give users a quick grasp of complex topics before diving deeper. This can save users time and potentially benefit websites by driving users to the original sources within the summaries.
Google Search Enhances Research and Learning with New AI Features:?
Google Search is getting a major AI boost, making research and learning a breeze! You'll be able to ditch the spreadsheets and plan anything from meals to vacations directly in Search. AI will organize your results and understand even complex questions, while summaries will help you grasp new topics quickly. Get ready for a smarter, more helpful search experience!
Google Ads accounts that are suspended have limited functionality:?
Since June 2024, Google has limited the functionality of suspended Google Ads accounts. This means advertisers whose accounts are suspended have restricted access and can't perform certain actions. In short, suspended accounts can only manage tasks related to the suspension itself, such as making payments, appealing the decision, or updating security settings. They won't be able to run any ads or make changes to existing campaigns
领英推荐
Social Media Platform Updates: Platforms like Instagram and Facebook introduced new features like message editing, video tabs, and live event ads. This underscores the growing importance of social media for marketing across various content formats.
Google's Focus on PMax: Google Ads continued to push Performance Max (PMax) campaigns, offering new features for creative assets and targeting controls. This emphasizes the importance of high-quality ad components and gives marketers more flexibility in reaching their audience.
Increased Collaboration Between Platforms and Advertisers: As the privacy landscape evolves, platforms and advertisers will likely collaborate more closely to develop solutions that balance user privacy with effective marketing strategies. This could involve new data sharing methods and measurement tools that comply with privacy regulations.
Brand Spotlight:?
Oreo took a creative approach to promotions by turning the familiar three-bar menu icon, often used for navigation, into a discount tool. Their "Oreo Menu" campaign at oreomenu.com understands that users will search for common menu terms like "About" or "Products." By entering these terms, or even unexpected ones, users can unlock special deals and savings. This clever campaign plays on a familiar user experience and transforms it into an interactive way to engage with the brand and score discounts.
Launched by JioCinema, the official IPL streamer, Brand Spotlight offers brands a high-profile platform to launch their IPL campaigns. A select few get prime ad placement during the opening match or key overs, grabbing the attention of the massive IPL viewership. JioCinema might also provide extras like exclusive content or social media promotion, all designed to maximize brand awareness and connect with cricket fans during India's biggest cricketing event.
Stay tuned for more updates next month!
Don’t miss out on the digital marketing scoop! Our social media channels are buzzing with actionable tips and fresh industry news.
Have a question or want to discuss your digital marketing goals?
Write to us, we would love to hear from you.
Until next time, happy marketing
The Team at Digiholic