Your Monthly Marketing Dose
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Welcome to Digiholic's newsletter! We're bringing you the latest buzz in tech and marketing. Dive into today's hottest updates and coolest innovations in the industry!
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Developed by Kyutai, Moshi is a new AI voice assistant vying for attention alongside ChatGPT. Moshi prioritises natural conversation, understanding your voice's emotional tone, and offering a wider range of speaking styles and accents. With its advanced voice mode, Moshi can even handle real-time conversations and potentially operate offline, making it a promising contender in the evolving AI assistant landscape.
2. Borrowing from TikTok? YouTube Tests Interactive Feature for Shorts
YouTube is testing the waters of encouraging user-generated content within Shorts by implementing a feature similar to what's already popular on Instagram and TikTok. This new feature, currently in limited testing, is called the "Add Yours" sticker. It allows creators to prompt viewers to respond to a challenge or question, potentially sparking viral trends and fostering a more interactive Shorts experience.
3. Reels Getting a Makeover: Distraction-Free Viewing Arrives!
Facebook is testing a feature called "Clear Mode" for Reels! This means good news for anyone who wants a distraction-free Reels experience. Clear Mode would allow you to hide descriptions and UI buttons while watching Reels, letting you focus entirely on the video content.
This feature is currently being tested, so it's not available to everyone yet. But if you see it, give it a try and see if you prefer watching Reels without the extra elements on screen.
3. Take X Premium for a Spin! Free Trial Lets You Explore the Platform's Premium Features
X rolls out a free trial for X Premium! Test-drive the platform's perks before you buy, including advanced features and ad-free access. Details on the trial length are yet to be revealed, but it signifies a shift towards letting users experience the benefits before committing. Stay tuned for info on claiming your trial!
4. No More Surprises! WhatsApp Shows Who Invited You and What the Group's About
WhatsApp is boosting transparency in group invites!? New "context cards" reveal who added you and the group's description, allowing you to decide if it's relevant and if the inviter is someone you trust, making joining groups safer and helping to combat spam.
5. LinkedIn Gets Serious About Content: Sponsored Newsletters Arrive for Lead Generation?
LinkedIn is upping its content marketing game! They're adding sponsored newsletters to the mix, letting companies promote their existing newsletters directly on the platform to targeted audiences. This expands reach, captures leads, and positions brands as thought leaders – all within the familiar LinkedIn space.
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6. TikTok Tightens the Screws on Teen Ads
Teenagers on TikTok will see a shift in their ad experiences as the platform cracks down on targeted advertising. Advertisers can no longer use personal information to target teens, with options limited to broad categories like location and language. This move echoes similar restrictions on Meta platforms (Facebook, Instagram) and prioritizes user privacy for younger audiences, potentially impacting how advertisers reach this demographic.
Pinterest Boards Get Social! New Feature Lets You Share on Instagram and Facebook?
7. Pinterest Boards Get Social! New Feature Lets You Share on Instagram and Facebook?
Pinterest isn't announcing board sharing for the first time, but they did introduce a social media sharing feature a while back! This lets you share your curated Pinterest boards as dynamic videos on platforms like Instagram and Facebook. It's a great way to boost visibility for your boards, with the eye-catching video format potentially attracting new followers and clicks. Plus, you can leverage your existing social media connections to reach a wider audience who might be interested in your curated collections.
8. ?Instagram Prioritizes Engagement with Short-Form Video?
Instagram is drawing a line in the sand: short-form video is king. While longer videos are still technically possible, the platform is prioritizing Reels and other quick, shareable content. This aligns with their vision of fostering connections and engagement through easily digestible content. Data shows users favor shorter videos, and Instagram wants to capitalize on that with Reels, their competitor to TikTok. So, if you're looking to make a splash on Instagram, focus on shorter video formats for maximum reach and engagement.
9. Spotify's social networking future.
Spotify has introduced comments on podcasts, adding to their lineup of interactive features like polls and Q&A. Now, you can directly chat and engage with your favorite podcasters and podcasting communities within the app.
Brand Spotlight:?
This month, we turn our spotlight to SEMrush, a company well-known for its SEO and digital marketing tools. But SEMrush recently impressed us with a brilliant campaign that went beyond the usual product push.
Their campaign focused on a data-driven approach to content marketing, highlighting the power of insights and strategy in creating high-performing content. It showcased real-world examples of how businesses leveraged SEMrush tools to identify content gaps, optimise strategy, and ultimately achieve content marketing success.
This campaign resonated because it addressed a key pain point for many marketers: the struggle to create content that truly connects with their audience. By focusing on data and user intent, SEMrush established itself as a thought leader, not just a software provider. It was a refreshingly insightful campaign that left a lasting impression.
Stay tuned for more updates next month!
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The Team at Digiholic!