Your Monthly Dose of China Insights from TONG Global ??
TONG Global
A cross-cultural agency closing the gap between brands and people in and out of China.
2024 has been a transitional year for many brands in China, with macroeconomic challenges—such as the property crisis, high unemployment, and a sluggish stock market—impacting consumer confidence.?In a period of slower growth, brand strength is more crucial than ever.?
Hear from Luting Li, Social Media Manager at YSL, Yaling Jiang, Chinese consumer insights expert, and Lexie Morris, former China GM at Whittard of Chelsea and VP China at Sweaty Betty.
We will reflect on 2024 and look ahead to 2025, answering key questions that all brand marketers care about:
There’s more to cover. Sign up now to secure your spot.
?? For a decade, TONG Global has been pushing creative boundaries. We're excited to share a glimpse of our best work yet. It also reflects on how lucky we've been to work with some of the biggest and best brands around.?
???? Of course, we wish we could fit every single one of our 120 clients into this one-minute clip, but this is just the beginning! We'll be releasing more showreels in the future, showcasing even more of our creative work.
We're all about ideation, creation, and delivery — always on time, on budget, and exceeding expectations.
?? Excited to share our latest release from TONG Global, Inside the Minds of Chinese Luxury Travellers 2024: Europe and the UK. Get your copy now.?
Golden Week this year revealed promising signs for brands and investors focused on China’s evolving economy. HSBC reported a 40% rise in outbound trips by affluent Chinese travellers on the first day of the holiday, while Trip.com noted a 30% increase in European travel, with long-haul flights surpassing pre-pandemic levels.
Our report explores:
?? Emerging trends in Chinese outbound travel for 2024
?? Results from our survey of Chinese luxury travellers planning visits to Europe and the UK
领英推荐
?? Exclusive insights from an interview on the behaviours and preferences of ultra-wealthy Chinese travellers
?? Brand opportunities beyond Golden Week 2024
?? Behind every award is a team of individuals, each contributing their unique talents and perspectives.We’re beyond excited to celebrate our 2024 Chinese New Year campaign, "Heathrow Together," created for Heathrow Airport and honoured by the W3 Awards.And there’s more! Our CSSC (Chinese Student Social Club) project for iQ Student Accommodation has also taken home a Digital Impact Award.
? Custom name tags & fortune sticks (with our best wishes) to kick off the night??The best traditional Chinese cuisine from BAO
???? Adam Knight and James Campbell?took us down memory lane, sharing how TONG Global was born 10 years ago and how far we’ve come
?? Gabriel Nicklin and Xuan WANG unveiled exciting plans for our next 10 years
?? A nostalgic photo reel brought us back to our best moments
It’s been a wild ride fuelled by the love and support of our talented TONG fam, best clients and partners.
Podcasts in China are reshaping brand storytelling, but how are top brands like Levi's and LVMH making their mark? Hear insights from Miranda Yuan, TONG Global's Marketing Strategy Manager, on?Campaign Asia.?
With icons like Peppa Pig and Bridgerton leading the way, British brands can thrive in China by focusing on authenticity, not just the allure of the Union Jack.?Don’t miss Jack Porteous’s take, TONG Global’s Commercial Director, on?Jing Daily.
Why should brands approach insights differently in China? Miranda and Jack have shared their thoughts on?Insight Chat?-?a live event series that brings together professionals from the insights industry.?
Welcoming Taylors of Harrogate, Pixi, and Faith in Nature to the TONG Global family underscores our deepening expertise in the food & beverage and personal care industries. Look out for case studies that capture the creativity and strategy behind our client successes.