Your molds are great, but I don't want them

Have you ever met a situation when you made a good-quality mold for your customer, but your customer stopped working with you after placing one order? This is a situation that almost every mold maker has encountered.

When you look for the reason, you may attribute it to the price factor or the delivery time. But what's very embarrassing is that you will most likely find that your customer has looked for a higher-priced mold supplier who doesn't have a higher level of mold making than you do.

One of the scenarios is that your mold doesn't cover the customer's needs very well, even if your process is impeccable.

As an example, there are many ways to make mold flanges. Aluminum molds have metal pins, grooves, and other methods, and steel molds usually have different flange welding methods as well. While you offer grooves to minimize leakage, your customer most likely just needs a flat flange to make it easier for workers' operation. Even if your casting, CNC machining, and mold welding are perfect, it's still not the mold your customer wants. Therefore the customer is likely to lose patience and say goodbye to you, especially new customers who have no basis for cooperation. It's like a customer wants onions, but you give him broccoli and tell him that broccoli is good too. If I were to meet a salesperson like that, I'd probably walk away.

You need to always remind yourself that the mold serves the production and you serve the customer, not the customer adapting to the mold. That's all.