Your Mini Strategy Bites for the Month!
Hello?Folks,?
Hope you've been in great spirits!?
July was a month of discovery for me. I delved into how AI can jazz up our strategy game. With the EFFIE season in full swing, I conjured up the?EFFIE Story Springboard, adding a splash of storytelling magic to the data mix. And lastly, I wrapped up my Mini MBA in Brand Management – a journey I'm waving a flag for all you brand strategists to hop on. So, here we are, with this month's dose of Mini Strategy Bites. I hope you enjoy it as much as I did putting it together!
YOUR MINI STRATEGY BITE 1 - STRATEGY AND AI
Bringing to you?#TheSmilingStrategist+AI.
Whether you want to accelerate your revenue growth or drive costs down, it's about time you work with AI. Human + Machine is the future of Marketing. If you want to get started with AI, but don't know how to, DM me or hit me up at?[email protected]. Let's explore the next phase together over a cuppa and see how far we can take it. ?
#thesmilingstrategist?#thesmilingstrategistandai?#nextgenmarketer?#brandstrategist?#creativestrategist?#ai?#freelancestrategy?#marketing?#strategy
YOUR MINI STRATEGY BITE 2 - THE EFFIE STORY SPRINGBOARD
As?#marketers?and?#strategists, we often bog ourselves down with hardcore data, which keeps our minds spinning for months to come!
I have been a part of the Gold-winning team before and have written quite a few Effie papers. The one thing that truly inspires me to write my EFFIE paper is the story. We often start by scanning for data first, but I'm always tempted to grasp the essence of the story beforehand.
In memory of the kind Jo Libline, who not only gave me the opportunity to judge not 10 but a good 20 EFFIE papers in the past, I am sharing my EFFIE Story Springboard with our community. It could not only inspire you to write one but also serve as a good story sense-check with your Clients, CSOs and Business Teams.
Download the Effie Story Springboard from the link below ?? and enjoy your stab at the EFFIE next year! Please allow for some time after requesting access.
领英推荐
#thesmilingstrategist?#effie?#effieawards?#effieawards2023?#freelancestrategy?#strategytips?#marketingtips
YOUR MINI STRATEGY BITE 3 - DISTINCTIVENESS AND DIFFERENTIATION
A tip on Differentiation versus Distinctiveness. ??
"If you can command a premium price, you can increase the value of your brand without significant volume growth. This?is a considerable advantage. McKinsey finds that, if volume remains stable, a 1 percent increase in average price improves operating profits by 8 percent. That is three times the increase generated by a 1 percent increase in volume.
So what can justify a price premium? Perceived differentiation. A brand can thrive at a higher price point when it is seen as a well-differentiated, desirable choice — that is, when it has a meaningful, relevant, and valuable point of difference."
Source: Nigel Hollis, Millward Brown
#thesmilingstrategist?#freelancestrategy?#freelancestrategist?#brandstrategist?#creativestrategist?#differentiation?#pricing?#strategytips?#marketingtips
Those were your mini strategy bites for this month. Hope you enjoyed the quick dose.
For any strategy chats, feel free to steal some of my time via https://calendly.com/thesmilingstrategist.
Until next time! Till then take care and be good.
Your Smiling Strategist,
Roma | +61403880286