Your Mic Is Hot.

Back in August 1984, then President Ronald Reagan was getting ready to go on air for his weekly address to the nation, and for a mic check said infamously, "My fellow Americans, I’m pleased to tell you today that I’ve signed legislation that will outlaw Russia forever. We begin bombing in five minutes."

"Your mic is hot!" We have all heard or read other such stories about someone speaking "off the record" - only to discover that what they thought to be saying in private was recorded or broadcast live. Such gaffes for some are hard to live down. 

What does this have to do with business marketing? Every time a potential or actual consumer comes in contact with our business - whether through a business card, brochure, website, YouTube video, service vehicle, product packaging, vehicle wrap, phone call at the office, etc. - our mic is hot. We are broadcasting live with whatever they come in contact with. The real question, is how do those consumer touch points (everywhere a person can come in contact with our brand) communicate your core? What do they say about you? 

AdJourney would be honored to discuss your Comprehensive Marketing Strategy - and how to make sure your "Hot Mic" is saying the right thing. Call me (910)783.5905 or email me direct ([email protected]) and let's schedule a time to make sure you are ready for the hot mic.