YOUR MBA PROGRAMME NOT RANKING ON GOOGLE? START RANKING YOUR WEBSITE FOR LONG-TAIL KEYWORDS FIRST

Author:?Hendry Goh

Hey everyone!???

So here’s something interesting we’ve discovered about our client’s MBA programme. They’ve got a fantastic lineup of courses, and their students are high-achievers, but we’ve noticed their websites still rank on page 3 in Google search results. Talk about a head-scratcher! ??

We sat down with our SEO team and realised – they were missing out on something BIG:?long-tail keywords! ??

Now, for those who aren’t familiar with the term, long-tail keywords are like the secret sauce of search engine ranking. Instead of general terms like “MBA,” they’re more specific phrases like “MBA in supply chain management in Singapore.” People use these words when looking for something specific, like OUR client’s programme.

We decided to dive in and use these long-tail keywords in their website content.?And guess what? It made a massive difference!?Our client’s site began showing up in search results, connecting them with potential students genuinely interested in what they offered.

If you’re in education (or any business for that matter!) and wondering why your site isn’t ranking on Google, start with these long-tail keywords. Use specific phrases to articulate what’s unique about your offering. Trust me; it’s like finding a key to a treasure chest! ?????

It’s been a fascinating journey for us, and I wanted to share it with all of you. If you have any questions about our SEO strategy for higher education or how we tackled this Google ranking challenge,?sign up in our newsletter below, and let’s learn from each other.

Bonus Content:?To help you start with your research, our SEO team prepared 75 long-tail “MBA” related keywords for you to begin testing and start ranking on Google search in Singapore. To get a copy of the list, please subscribe to our newsletter.

For further insights into our SEO strategy tailored for higher education in Singapore, feel free to reach out via my?LinkedIn?Profile???. Your inquiries will be promptly addressed and appreciate