Your May Digital Recap
KOA Digital Marketing
Helping Service Based Businesses Generate Leads; - Google, Meta & LinkedIn Ads - Email Marketing - Website Development
Welcome to the June edition of our monthly recap! We're thrilled to have you as part of our community. Last month was an exciting journey, packed with valuable insights, noteworthy milestones, and a few surprises that we're eager to share with you.
Whether you're sipping your morning coffee or winding down after a busy day, take a moment to dive into the latest updates.
The Breakdown;
?We signed on three great new website and brand projects and two fantastic marketing consulting partners. Stayed tuned for the launches.
?KOA hosted a live webinar on Lead Generation Tactics That Work in 2024 on half of the Adelaide Business Hub. If you missed it, you can check out a sneak peek here.
?We successfully generated hundreds of leads for our clients all over Australia and the US.
A Little Downside
Winter is here! It's officially time to pull your favourite cozy clothes out of their moth-proof storage bags and start layering up. While we’re sad to see the warm weather go, we’re excited for some welcome rain and winter reds.
Social Media Updates You Need to Know This Month!
??LinkedIn is Making Link Previews MUCH Smaller in Feed Smaller link previews for organic posts; larger previews require payment
??Sprout Social Suggests the Best Times to Post on Social Media Best time to post on LinkedIn: Tuesdays and Wednesdays between 10am-12pm.
??Instagram Shares a Hack for Uploading Longer Reels Upload videos as posts instead of Reels to avoid distribution limits.
??TikTok is Testing 60-Min Uploads Potential new feature for 60-minute video uploads on TikTok.
We Still Love Email....Not Convinced? ????
WHAT ARE EMAIL FLOWS ?
Email flows are emails sent automatically to customers based on actions, like downloading a whitepaper or filling in a contact us form, or other triggers.
These are a few of the most successful flows we've implemented into our email clients' strategy:
领英推荐
BUT WHY ARE EMAIL FLOWS SO EFFECTIVE?
The purpose of email flows is to nurture client relationships and encourage new conversations.?
They allow you to target customers based on where they fall in the funnel with direct messaging to get a direct outcome. Plus, once set up correctly, it’s set and forget, baby.
We recently gave three of our clients an email marketing flow overhaul, refining the strategy, design, and branding to ensure the emails are cohesive, gave value, and nurtured their customer down the funnel.
One of our clients saw an outstanding improvement on email Open & Click Rates - well above industry standard, proving that their audience aren’t just opening the emails, but engaging with them too!
Client Love
Here’s what one of our long term clients had to say about their results:
"Working with KOA has been great for our business! From early on, they have demonstrated an unmatched level of professionalism, creativity, and strategic thinking. Their team took the time to truly understand our brand and goals, and they have crafted a tailored marketing strategy that exceeded our expectations. Not only did they increase our online visibility and engagement, but also helped us generate more leads. Their dedication to our success has been evident in every campaign and initiative they have executed. Plus, their communication and responsiveness throughout the process has been great. If you're looking for a marketing partner that delivers results and goes above and beyond, look no further than KOA. They're simply the best in the business!" - Rowe Partners May 2024
If you think your email marketing could do with a bit of TLC,?We'd love to help!
Junes Book Club Picks!??
"Deep Work: Rules for Focused Success in a Distracted World" by Cal Newport.
If you're reading this email between checking messages and scrolling through social media, you're not alone. Our increasingly distracted world makes deep, uninterrupted focus feel almost impossible.
Cal Newport's "Deep Work" is a must-read for those who want to be productive, not just busy. Newport reveals how to achieve more valuable work by minimising interruptions and dedicating time to deep, focused tasks.
Happy Reading!