On your marks, get set, holidays!

Dive into the latest buzz from the LH team! Whether you missed it or just want a refresher, we’ve got you covered with insights and updates that matter.??

How Will the Google Antitrust Lawsuit Impact the Digital Marketing Industry?

Arguably the largest tech giant in the world, Google, is currently going through a major antitrust lawsuit that could have some heavy implications for digital marketers. The trial started in September this year and is focused on Google’s dominance in the ad tech market. The court case questions its power to create a monopoly within ad servers, networks, and exchanges.

With 75% of the company’s revenue coming from ad tech, there’s a lot at stake for Google. If the US Department of Justice wins, Google’s AdX platform could face operational changes and may even stop running.

Read about how the trial could reshape the online advertising ecosystem.

Top 30 Influencers in B2B FinTech

FinTech is one of the strongest startup sectors in the UK and boasts over 1500 active high-growth fintech companies. With the growth of this fruitful industry, comes the rise of “finfluencers”: influencers who are leading the way for FinTech brands. Influencer marketing has unexpectedly become quite popular in the B2B space, as it helps startups build stronger brand awareness, generate demand, and create new business opportunities.

Our team has curated a comprehensive list of the top 30 B2B FinTech influencers you need to follow and potentially work with so your B2B FinTech company can gain the competitive advantage it needs to get ahead. We dive into detailed influencer profiles, so you can understand which influencers align with your business best and how to approach them effectively.

Download the free guide now!

From Concept to Canvas: The Hospital Rooms Rebranding Journey

Creativity has the power to transform people’s lives, and it is deeply ingrained in Hospital Rooms’ mission — to enhance Britain’s mental health care through art and creativity.? Hospital Rooms partnered with Literal Humans to undergo a comprehensive rebranding.?

Despite their incredible achievements as a brand, Hospital Rooms were struggling with an unclear brand identity. This transformation has led to impressive growth: a 542% increase in donate page views and a 59% improvement in CTR.

Branding is not always a top priority for nonprofits, but these results make it clear that a strong brand identity can directly impact the community your nonprofit helps the most.

Check out how the brand refresh led to a MoM increase across the board.?

The Future of Digital Publishing Platforms with Tyler Denk, co-founder and CEO of Beehiiv

We’re about to go into a bit of inception by talking about newsletters in our newsletter. Our latest podcast episode is joined by Tyler Denk ?? , co-founder and CEO of beehiiv , a newsletter platform that helps creators monetize and grow their audiences. Tyler is also the founder of Morning Brew — a newsletter with daily business insights from Wall St. to Silicon Valley.

This Tech Can’t Save Us conversation focuses on how important transparency and user-centric development are when building a successful company, why journalists are migrating to newsletter platforms in response to the media climate, and what startups he’d build if his hands weren’t so full with beehiiv.

Check out the conversation with Tyler Denk here.

This Week’s News Roundup?

??Coca-Cola released a remake of their classic 1995 Christmas ad but this time generated entirely with AI: Read about how consumer sentiment went from praise to rage.

?? The Black Friday/Cyber Monday season sees high levels of regret in the US (we wish you 0 purchase regret this season!): In 2023, 60% of Gen Z consumers regret BF purchases the most.

?? Earlier this month, COP29’s Digitalisation Day saw global leaders emphasizing the critical role advanced technology has in providing early alerts to communities facing extreme weather.

End

That’s a wrap!!?

We’re always keen to have a good chat so if you’re interested in finding out more about how we can become a growth partner for your brand, drop us an email ([email protected]) or follow us on LinkedIn for more daily updates!

Stay tuned ??

- The Literal Humans Team