Your Marketing Is Not Working And That’s Why!

When speaking to marketers and their managers, I hear frequent complaints about how tough online marketing is now.

Facebook Ads. Are too expensive and the cost per acquisition is too high.

Audiences are not responding to ads. and are becoming ad blindness.

Google Ads are extremely expensive and Return On Ad Spend (ROAS) is negative.

It is very hard to rank in Google organic search and websites are penalized

Email is dead, social media is not effective, and the list goes on and on.

The truth is that usual marketing efforts aren’t working as they once did.

Many marketers today depend on what’s called “Spray & Pray” Marketing.

The idea of spray and pray marketing is to send your marketing messages, out to as many people as possible (spray).

And hope that they will take some action and show interest in your product or service (pray).

without adding any value.

Without setting up any tracking metrics.

And without having any planning and testing.

This is not marketing.

It is more like planned spamming.

Today, with the increasing amount of online noise?from ads, messages get diluted and go unnoticed.

We are fighting for attention.

And attention is the most valuable currency of marketing now.

Only a few seconds in many cases can make or break your marketing campaign.

So, how to stand out and create better marketing approaches?

The answer is hard and easy.

Easy because it is very attainable.

Hard because it needs a mindset shift.

Shift from short sprint marketing to marathon marketing

From Spray and Pray Marketing to Value-Based Marketing.

Where your business becomes the Apex Predator in your market

And your loyal customers become your raving fans spreading the word for you for free.

It is the real difference between a real business and flies by night business.

It is time to stop “spray and pray” marketing efforts that do not match with today’s consumer preferences.

It is time to shift your marketing mindset and resources toward long-term tactics and strategies.

What type of marketing are you running now? Share your thoughts and let us benefit from your insights.

?To Your Marketing Success.

Firas Abo Assaf.

#marketing #Success #digitalmarketing #business