Is your marketing ready for the holidays?

The festive season is coming up! First, we will embrace pumpkins and spooky skeleton cookies; then, we will shift to turkey before we finally move on to Christmas trees and, well, lots and lots of potential gifts for everyone! While this season tends to be stressful and tasking for shoppers, it's an excellent time for business owners. We all know the holiday season generates loads of revenue, granted the marketing is done right and enough to garner a wider audience.

However, the question arises, “How do we market effectively during the holiday season? What are the dos and don'ts?” Look no further, for we have covered all the tips and sins in the following list below.

Seasonal Research

Before anything else, you must research and target your audience. Seasons bring new trends and visions; you must explore those and implement them effectively in your business. It's even advisable to introduce a seasonal product that is designed especially for the holidays. This will be bound to attract customers. Research extensively to explore what will continue bringing in more customers. Turn window shoppers into buyers through effective, attractive bargaining deals, holiday-themed digital ads, and marketing content that appeals to their emotions. Make sure to address all kinds of audiences; don't narrow down your targets.

Early Bird Gets the Worm

Late marketing campaigns mean you have missed out on a wide range of potential consumers! Research shows that customers, nearly 40% of them, start researching and shopping for the holiday season around October every year. This may seem early to market your products, but it's a productive way to take hold of shopper opportunities. Choose your promotions, design your ads, and market your brand so that it is front and center when customers start their shopping. Launch early so you have the upper hand over other business rivals and garner far more esteemed customers.

Work Together as a Community

More than ever, this year asks for a more humane approach to business. It's time to not only thrive as a team but as a community too. Collaborate with small businesses and give them shout-outs, and if you are a small business or a local one, throw a seasonal-themed party. Get in touch with potential consumers, even the poor and the deprived; help them out. Make them feel like their part of the community by giving away free products and including them in the themed parties. Research shows consumers are instantly attracted to your products if your brand value aligns with theirs. To attract potential buyers, align your business with a charity or philanthropic organization. Overall, look out for others while boosting your own business. Remember to be vocal about your holiday mission and collaboration with a charity on your social media accounts. This way, you will garner more audience.

Spice Up Your Marketing with a Holiday Giveaway

Be it a major discount, exciting seasonal offers, "free stuff," or free add-ons, use social media sites to run a holiday giveaway! Potential consumers are bound to lurk on their social media accounts, searching for free and exciting stuff to spice up their holidays. Why not use all the major platforms to garner as much audience as you can? There's nothing better than attracting consumers through “potential,” free stuff and giveaways.

Boost your brand's social media accounts by putting up exciting giveaways and interacting with your customers to gauge as many potential sales as you can.

Grab Customers Through Live Shopping

Use influencers to promote your seasonal products during a live video or through interactive content—that's what live shopping is all about. People tend to buy what their favorite influencers recommend; hence, use this key feature to your benefit. This will enable your customers to know what they are looking for; it will give them insight and encourage them to buy early from the comfort of their home. Live shopping is a great way to market during the pandemic. Make full use of this opportunity.

In short, plan early, advertise your brand extensively, and bring in more traffic through emails, social media, and ad campaigns. Remember to embrace sales and appeal to customers' emotions by showcasing how you strategize during the pandemic. Above all, be more human in your marketing approach than any other year.?