Your marketing questions answered
Nicole Martin FCIM Chartered Marketer
Marketing strategy and planning expertise and hands on outsourced services! For B2B business owners and for Marketers and agencies. An organised, accountable and credible Account manager and Project/Ops manager
Do you have any objections to marketing? - think you don't need it? The business has done well without it? Think it doesn't work based on your experience? I would love to work with you and convince you otherwise - https://calendly.com/nicoleandpinpointmarketing/free-discovery-call
How to know when your marketing IS working? – what results are you seeing? Have you seen a surge in your numbers such as followers, leads, calls, enquiries, referrals, Google analytics, sales and turnover?
How to know when your marketing ISN’T working? And when to quit that activity – if you are not seeing any surges or changes in your numbers or pipeline then maybe the channels you are using are not the right ones? Or maybe it is your timing or messaging/comms?
How much should I be spending on marketing? How much will it cost to market your business? – how many sales/how much turnover do you want to make? Then knowing your conversion rate, work backwards to figure out how many leads you need to equate to this sales target and therefore how much marketing you need to do?
Should I market myself in a recession? – yes! Now is not the time to make drastic changes or cutbacks. Use the time to continue slow and steady and review what you are doing
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What should my marketing results look like? – set goals before implementing your marketing to you can cross check your progress in the weeks and months ahead. These may be financial, stats from the channels and more
Where to start with a marketing plan? – get back to basics. Work out who you want to talk to and what you want to say to them. Then create a plan of who will do what marketing, when and where
When in the marketing process does a plan come in? – ideally at the beginning of starting a business or when the business is in a situation that needs change or wants to see growth. A plan though is for the life of the business, not a one-off document. It is a living document to be reviewed and added to and amended consistently
How can I market your business? – we start by finding out what the business does, what you want to achieve, what are the current struggles, what is working and what isn’t. Then together we brainstorm and then narrow down the options to give you an answer
?If you have anymore questions, book a discovery call https://calendly.com/nicoleandpinpointmarketing/free-discovery-call