Your Marketing Qs — Answered!

Soup Agency is giving the rundown on the most common marketing queries in April.?

Here are all of the top questions we’ve had this month from clients and staff alongside some recent updates.?

What are some useful SEO tools to win organic traffic in 2023

Here are some helpful SEO tools that can help you win organic traffic and optimize your website. While the specific tools available may evolve over time, here are some popular and useful ones to consider:

• SEMrush and Ahrefs: a comprehensive SEO tool with features such as keyword research, competitive analysis, site audits, and more.
• Google Search Console: A free service offered by Google that helps you monitor your site's performance in Google search results, identify issues, and optimise your site for organic search.
• Yoast SEO: A popular WordPress plugin that helps you optimize your website's on-page SEO, including meta tags, content, and readability.
• Screaming Frog SEO Spider: A desktop-based website crawler that helps you identify technical SEO issues, analyze page titles and metadata, and find broken links.

Why is mobile SEO important?

According to a report by Statista, the number of mobile users worldwide is expected to reach 7.33 billion by 2023, which is a huge market for businesses to tap into.

Additionally, Google has made mobile-friendliness a ranking factor in their search algorithm. This means that websites that are optimized for mobile devices are more likely to rank higher in search results than those that are not. Google's emphasis on mobile optimisation is a response to the shift in user behaviour, as more and more people use their mobile devices to search for information, products, and services.

Mobile optimisation also provides a better user experience. Websites that are optimized for mobile devices are easier to navigate, load faster, and provide a better overall user experience. This can lead to increased engagement, longer time spent on site, and ultimately, more conversions.

Overall, mobile SEO is important because it allows businesses to reach a larger audience, rank higher in search results, and provide a better user experience to their mobile users. As the number of mobile users continues to grow, mobile optimization will become even more important for businesses looking to succeed online.

What is Meta Verified and the benefits of getting Meta Verified?

Meta Verified is a program introduced by Meta (formerly Facebook) to provide a range of support services and tools to help creators and businesses optimize their presence on Meta's family of apps, such as Facebook, Instagram, and WhatsApp. The program aims to empower participants to establish a robust, authentic online presence, enabling them to expand their audiences, reach, and influence more effectively.

1. Enhanced Account Support: With Meta Verified, users gain direct access to dedicated account support, allowing them to resolve issues and concerns more efficiently. This ensures minimal downtime and the maintenance of a consistent online presence.
2. Access to Exclusive Features: Participants in the Meta Verified program receive access to exclusive features and tools that aid in better account management. These features may include advanced analytics, content planning tools, and options for customizing the user experience.
3. Improved Trust and Credibility: A verified badge on your profile significantly boosts trust and credibility among your audience, as it indicates that Meta has authenticated your account. This can help you establish a strong reputation, attract new followers, and potentially unlock more business opportunities.
4. Increased Visibility and Reach: Meta Verified users may benefit from improved visibility and reach, as the program can prioritize their content in search results and recommendations. This helps in acquiring more followers and driving higher engagement rates.
5. Networking Opportunities: Being part of Meta Verified can lead to new networking opportunities with other verified users, creators, and businesses. These connections can result in collaborations, partnerships, and cross-promotion, further expanding your audience and online presence.
6. Access to Beta Features and Testing: Meta Verified users may also enjoy early access to new features and tools through beta testing, keeping them ahead of the curve when leveraging Meta's platform for growth and engagement.

What's going on in terms of short-form video??

Short-form videos have become an increasingly popular and influential content format on social media platforms. Meta's Reels feature is one of the key players in this space. However, recent developments indicate that Meta has temporarily paused its Reels Creator Fund program.

Launched in July 2022, the Reels Creator Fund aimed to financially support content creators producing short-form videos for Meta's platform. The program was designed to incentivise creators to produce high-quality, engaging content and share ad revenue generated from their Reels.?

For creators and digital marketers, it's essential to continue exploring and investing in short-form video content, given its potential to reach wider audiences and drive higher engagement rates. Even with the temporary pause of the Reels Creator Fund, there are still opportunities to leverage short-form video content on various platforms, including TikTok, YouTube Shorts, Snapchat Spotlight, and even within Meta's own platform through Reels.

During this period, creators and digital marketers should focus on diversifying their short-form video strategies to maintain a strong presence across multiple platforms. This approach can help mitigate potential risks associated with changes in platform policies or monetization models. Additionally, it's crucial to stay informed about updates and developments in the short-form video landscape to ensure that you can adapt your content strategies accordingly.

What are some Pinterest marketing strategies?

1. Create visually appealing content: Since Pinterest is a visual search engine, creating high-quality, visually appealing content is key. This can include images, videos, infographics, and other types of visual content that are likely to catch users' attention and encourage engagement.
2. Organize your boards: Make sure your boards are organized in a way that makes sense for your brand and makes it easy for users to find the content they're looking for. Use clear, descriptive board titles and descriptions, and make sure to categorize your boards appropriately.
3. Use keywords and descriptions: Pinterest users often search for content using specific keywords, so it's important to include relevant keywords in your Pinterest boards and descriptions. Make sure your descriptions are detailed and include relevant information that users are likely to be searching for.