Are your Marketing Efforts Advancing in Right Direction?

Let's talk on an average 90% of B2C and B2B companies are using advanced digital marketing technologies like SEO, SMO, PPC, Content marketing, piggyback marketing, ATL/BTL, Email/Graphics, etc

Now the question is that "Are they all getting successful in their efforts?" If you are about to start a marketing campaign from scratch and don't want to follow the "common way" well in that scenario this article is for you.

UNDERSTANDING MARKETING FIRST

Marketing is one of the "easiest complicated things" you will ever face if you are concerned about the profit graphs of your organization.

“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.”  - Bryan Eisenberg

Simple, isn't it? The customer wants to buy your knowledge or product that depends on your business but how relevantly you keep it in front of your consumer that is basically the real art of marketing.

LAYING FOUNDATION

It's crucial to note before we dive into the deep sea of marketing that do we even know which sort of marketing efforts will yield results for you or you are just another goat wandering around?

Here are few parameters to research upon before finalizing your marketing type:

1. Market Research
2. Competitor Research
3. Content Research

These three are the most important parameters that must be well researched before burning any of your calories into efforts to attain awesome results through marketing.

DEFINING GOALS & USP

Most of the marketers, I have worked with try to target every single user present on this planet but try to understand this is not feasible.

Let's talk sense, you must use the SMART process to define your goals, simple.

specific, measurable, attainable, relevant, and time-bound.

Let's say my goal is to grow my sales through Twitter by 15% in next 3 months. So you must have a strategy prepared for it before putting any effort.

Merely posting content on social media or blogs will not help you reach what you want through marketing. So you must have an attainable goal and USP of your business identified.

ANALYTICS

The best thing about marketing is that it is measurable via analysis. Use awesome advance analysis tools and understand your user behavior. Wheather he is coming via referral traffic or via social and which demographics? These all are important to know so that you must know whom to target and succeed in your venture.

SUMMING UP

Know your business USP, define your resources, understand your user and how you can add value. The processes are quite important and interesting if followed religiously and yield results for the organizations as observed by experts.