Your Marketing Department Should Be Able to Sell Your Product – Can They?

How does your marketing department or agency come up with its strategies and campaigns?

Do they base it on an intimate knowledge of your customers’ needs?

Or have they seen first-hand which methods close sales and which ones make leads go cold?

Or do they have tons of high-quality data pointing them in one clear direction?

(I know what you’re thinking: “I wish!”)

I’ve seen how many marketing departments and agencies operate. With how much you’re paying them, you’d imagine they’re using data-driven, results-backed methods. But all too often, they’re going with their gut. Their strategies aren’t based on what works – they’re dreamed up in a vacuum.

If you want results, you need something better than a pie-in-the-sky approach to marketing.

Send Your Marketers into the Trenches

If you want your marketing department to come up with strategies and campaigns that get results, let them see their marketing in action.

Get your marketing people to ride along with your sales team at least once a year. After they see how their marketing works on the ground and how customers really react, they’re guaranteed to make better recommendations.

If you hire an agency, make sure they at least know your customers. They should keep open lines of communication with them and get to know what their problems are, what they need, and what kind of solutions will resonate with them.

Spend Smarter

Your marketing is too important to be left up to chance.

Give your marketers first-hand experience with customers and sales and you’ll stop wasting your money on inefficient marketing.

If you want to learn more about how marketers think and why this strategy makes a big difference, check out the full post over on my blog.