YOUR MARKETING CHECKLIST FOR JANUARY 2019

There’s a lot going on at the start of a new year! When January rolls around, you’ll probably still be recovering from the holidays, which puts you in a bad position for kicking off your 2019 social media marketing. That’s why I’m here!

I’m sharing my marketing checklist that’s going to get your business off to a great start in January. If you want to improve your 2019 marketing and stay ahead of your competitors, check it out!

The Checklist:

1. Evaluate your 2018 marketing results to identify areas in need of improvement.

Look back at how your social media campaigns performed in 2018. Most likely, some of them were more successful than others. If you want to improve those results in 2019, look for trends. Maybe your blog content performed well, but users weren’t as engaged with your ads. This tells you what to improve in the new year!

2. See how you compare to your competitors.

Spying on your competition is a key skill for any marketer, but it’s especially important at the start of the year. What’s working for them? What areas are they missing that you can fill? Figuring this out early is going to be a key part of creating a 2019 digital marketing strategy.

3. Create S.M.A.R.T. marketing goals that align with overall business goals.

S.M.A.R.T. goals are Specific, Measurable, Achievable, Relevant, and Timely. This means they’re things that you can track and check on throughout the year. Otherwise, you’d just wait until next December to find that you hadn’t reached them! They should also tie into your larger business goals. If your business goal is to increase sales, then a marketing goal could be to increase traffic to your catalogue page by February.

4. Determine if your 2018 target audience is still accurate.

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