IS YOUR MARKETING CAMPAIGN BRINGING IN SALES?

Staying focused on your goals is important to drive better results from your?marketing campaigns. Result-oriented marketing tactics can deliver sales, as both sales and marketing just go in tandem; the association between marketing and sales is all about focusing on the target audience, their behavior and preferences.

Nowadays, the consumer’s buying behavior has changed considerably. With a customer-centric approach, aligning sales and marketing has become an important aspect for closing deals and achieving your revenue goals, and sometimes exceeding them too.

A sale is synonymous with any business, and every business needs the right sales mechanism to generate revenues. Increasing Sales is the primary objective of businesses, and it don’t just happen. You need to set sales growth with the right strategy, leveraging data and analytics for decision-making, in this ever-changing business landscape that focuses on the following:

• Enhances ROI
• Enhances Customer Numbers
• Enhances sales and revenues
• Enhances sales workflows and processes

Successful businesses strategize for growth, build a road-map, evolve, and earn. So what’s your approach?

Here are some Marketing Statistics by?HubSpot?to give you some insights for adopting these latest marketing approaches for reaching your target audience, converting leads, and boosting conversions:

Marketing Analytics Just over 75% of marketers are reporting on how their campaigns are directly influencing revenue. (HubSpot, 2020)

Only 35% of marketers said that understanding the ROI of their campaigns is “Very Important” or “Extremely Important.” (HubSpot, 2020)

52% of marketers are currently using attribution reporting. (HubSpot, 2020) 91% of marketers are “somewhat confident”’ or “very confident” that they’re investing in programs that influence revenue. (HubSpot, 2020)

15% of marketers measure the success of their content programs by how many leads they generate. (HubSpot, 2020)

67% of companies use lead generation as the sole metric to determine content success. (SEMrush, 2019)

75% of marketers use their reports to show how campaigns are directly impacting revenue. (HubSpot, 2020)

Less than 25% of marketers are not reporting how campaigns are impacting revenue. (HubSpot, 2020)

Google Analytics is the top SEO tool used by marketers. (HubSpot, 2020)

How Business Growth can be achieved?

Understanding your audience is the key these days – their intent, preferences, likings etc.

• What are they buying?
• Which Channel are they using?
• What are their concerns and needs?
• What are their preferences?

Based on these attributes of consumer buying behavior, providing specific information to the customers and empowering them will help you in drawing them closer to your business.

Re-building your business plan for including some growth features like:

• Multi-channel Marketing
• Capitalizing in customer acquisition
• Conducting market research on the target audience – their preferences, likings etc.
• Initiating chats and contacting decision-makers within an organization
• In-person outreach – adding a human element with marketing human personas

It is all about – assessing your sales team, building attainable Sales goals and tracking each goal’s growth for changing it accordingly to scale business efficiencies and to achieve sales volume. Pondering on where your business is now and where it wants to reach with a collaborated effort will definitely help you in upping the sales game.

To know more, please?write to us. We would be happy to help you.