Your Marketing Budget Should be Focused

Let’s be honest; you cannot operate a successful business without marketing. For most, marketing is advertising. You spend money on advertising or, you hopefully are skilled enough to find other ways of marketing that are free. Regardless, knowing where to advertise is a function of your marketing. Without this important knowledge, your marketing dollars (advertising) are disappearing down a black hole.

Commonly what I see is a business buys an ad in some media where the business operates. They are impressed by the reach that media has, they believe this will get their message in front of enough people and sales will come from that. It might work for them, most often it will not. It will not for the same reason it might, the media itself. Is it the right media for your business, the right marketing venue if you will. Advertising is expensive; you want to put your dollars where they have the greatest chance for a return.

How Do You Do That?

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Don Herrmann is President and Founder of Herrmann Advantage Consulting, LLC, a consulting firm dedicated to the development of long-term sustainable growth and profitability for businesses through its business and workforce processes. A speaker, facilitator, Mentor, Coach, and business thought leader, he can be reached by email at [email protected].