Are Your LMS Software’s CTAs Killing Your Conversion Rate? Here's How To Fix It

Your Calls-To-Action are another bunch of lubricants that smooth down your conversion funnel, buttons that your prospects would click on to get in touch with you. CTAs are more than crucial. But are you doing CTAs right? Can you get any better at it?

Let us see what your LMS software’s CTAs should or shouldn’t be like.

Why The "14-Day Free Trial With No Credit Card Requirement" CTA Converts the Most

Free trials, in general, tend to convert 20% more than demo CTAs.

Limiting your free trial to 14 days along with having no credit card requirement will bring you more conversions, and it is more than enough for a potential buyer to get a better sense of your offering.

With choices aplenty for LMS software buyers, LMS vendors need a way to give potential buyers a good understanding of what their product is capable of.

A free trial with no payment obligations puts the buyer’s mind at ease while they use the Learning Management System before deciding on committing to a particular LMS vendor.

Since an LMS software will be used extensively by the client it only makes sense for LMS vendors to offer free trials that give a sneak peek of how the product will help their purpose.

Why Are Other CTAs Not As Effective?

We have found out that most vendors use too many CTAs (Free Trial, Demo, RFP,), which often leads LMS buyers away from the conversion path.

It’s important to understand that sometimes “less is more.” And that’s why it’s generally better to focus on one CTA and preferably a Free Trial.

“FREE TRIALS” CTA Performance Stats

“GET A DEMO” CTA Performance Stats

“GET A DEMO” + “FREE TRIAL” Combo Performance Stats

Report Discrepancies

There will be times that clicks appearing on our platform will be more or less than on your Google Analytics reports.

This happens for the following reasons:

• We charge (and report) unique daily clicks. Therefore, if someone clicks on your LMS directory listing 5 times within a day in 30-minute intervals, we will report one click, but your Analytics will report 5 sessions.
• We are also adding UTM tags so you are able to track the traffic we bring to your website inside your Analytics. Those UTM tags appear on the URL of your website's landing page. If this URL is shared with other people, it will appear as additional traffic on Analytics, but won't appear nor get charged on our platform.
• There's also a small chance that after a visitor clicks on your listing button to get redirected to your website, they will close the browser tab before the page fully loads. This might lead to a lost visit on Analytics.

Generally speaking, clicks on your analytics should be more than the clicks reported on our platform. Being part of a niche related list is one major thing, but being featured at the top of a directory listing is even more important.

You may find valuable:

1. Why A Niche-Specific PPC Platform Is The Better Option To Reach Your Ideal LMS Buyers
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4. LMS PPC + Custom Content = ?? | Find Out Why!
5. Struggling To Maximize The ROI Of Your LMS PPC Campaign? Turn Your Marketing Efforts Into Success With These Tips?