Your LinkedIn Strategy Is Missing This One Thing

More Views, More Comments, More Conversations—This Is the Missing Piece

Does LinkedIn feel quieter to you lately? The posts keep coming, but the magic, the real conversations, debates, and aha moments, feels like it’s on life support.

You used to scroll through your feed and actually learn something. Now? It’s like walking into a networking event where everyone’s staring at their phones, waiting for someone else to start talking first.

Here’s what happened:

? Content Overload – The average person consumes 7+ hours of digital media per day reported by Statista. No wonder we’re all tuning out—the noise is deafening.

? Engagement Isn’t What It Used to Be – Even though the average LinkedIn post is seeing more engagements than last year according to Statista, overall interaction rates are dropping across social media. People are scrolling more, engaging less.

LinkedIn Isn’t Broken—People Just Forgot How to Connect

If you want engagement, you don’t need a growth hack (gross) ??. You need human connection. People have to remember there’s a real person on the other side of that post.

Here’s what works—and why it’s worth sticking with it:

?? Write for humans, not robots. If your post sounds like a corporate press release, nobody cares. Ask yourself: Would I say this in a real conversation?

?? Ask better questions. Not “What’s your favorite leadership book?”—but “What’s the biggest leadership mistake you’ve ever made, and what did you learn from it?” Give people something worth responding to.

?? Get off autopilot. Someone takes the time to comment? Don’t just hit “Like.” Reply. Ask them something back. Engagement isn’t a one-way street.

Pro Tip: The people who create conversations are the ones who get remembered.

Less Noise, More Impact: A 3-Step Fix for Meaningful Engagement

I know what you’re thinking—“Sounds great, but how do I actually do this?” Glad you asked.

Here’s your roadmap for the week ahead.

? 1. The 5x Rule: Comment on five posts per day before posting your own. Why? Because engagement is a two-way street. If you want people to notice your posts, start by showing up in their conversations.

? 2. Purposeful Posting: Share a story, a lesson, or a strong opinion—no fluffy “Monday Motivation” quotes. Give people something to respond to.

? 3. Lead by Doing: If you want engagement, don’t beg for it—create it. The best posts don’t just get likes; they start movements.

Why does this matter? PwC found that when leaders show up authentically online, their teams are 72% more likely to engage on those same platforms.

This isn’t just about your engagement—it’s about the ripple effect you create.

The Best Leaders Don’t Just Post. They Start Conversations

Leaders aren’t remembered for the posts they scheduled—they’re remembered for the conversations they started. If LinkedIn feels dead, don’t wait for someone else to revive it.

Be the person who asks the real questions. The one who challenges the status quo. The one who actually shows up. Because at the end of the day, social media is what you make of it.

Treat LinkedIn like a dumping ground for generic content, and that’s exactly what you’ll get back. But treat it like a human connection machine—and you’ll build something people can’t stop talking about.

Richard Branson isn’t just a business mogul—he’s a master of conversation.

Scroll through his LinkedIn, and you won’t just see corporate updates or polished PR statements. You’ll see stories. Questions. Personal reflections that invite real dialogue.

Whether he’s sharing lessons from his failures, debating the future of business, or championing causes he believes in, Branson doesn’t just post—he engages. And that’s why people don’t just follow him. They talk to him.

That’s the difference.

Stop Waiting for Conversations. Start Creating Them

?? Engage on five posts today. Thoughtful comments only—no fluff.

?? Write one post this week that invites conversation—something raw, real, and worth responding to.

?? Reply to every single comment you get. Because conversations build connections—and connections build opportunities.

This isn’t about playing the LinkedIn game. It’s about leading the conversation. And trust me—the people who do that? They’re not just noticed. They’re remembered.

?? Your move.