Is Your LinkedIn Profile Set Up Right?!
Jeff Brown
?? Photography Mentor & Best Selling Author ? Photography Business Mentoring, Accountability, & Support. I Help You Build a Highly SUCCESSFUL Photography Business ?? FOLLOW MY HASHTAG #CreatingSuccessfulPhotographers.
So many photographer just aren't making the most of their profile and make the same old mistake of trying to sell photographs to their followers, none of us should be selling photography on LinkedIn.
I'm always constantly tweaking and improving my profile, adding new content and fresh media which includes images, PDF's, links to my other social platforms and of course video.
Your "About and Experience Sections" of your profile have a 2,000 character limit so try to use it and in each section I'd recommend uploading atleast 4 or 5 pieces of media.
Make your profile completely "Benefit Weighted" its all about what you can do for your ideal client, how can you make their lives easier, what problem do you solve, sell the solution NOT photographs.
The majority of my clients that sign up to The 6 Steps to Success Program via contacting me on LinkedIn have never even visited my company website, because my profile tells them all the need to know and more importantly how I can help them and what solution I offer.
I dont sell marketing services for photographers I sell how to build a premium brand and make a lot more money from photography, thats the solution. You don't sell photographs you sell...……..
Think about it what do you sell?
Make sure your profile is loaded with benefits and solutions and fill out every part of the About and Experience Sections.
?? Professional Event Photographer ?? Working with Worldwide Brands | Celebrating 30 years as a Professional Photographer in 2024 | ?? u8 Football Coach
5 年I totally agree Jeff!
Rugby Union Photographs from the last two decades of the 20th Century
5 年Absolutely. LinkedIn is an information tool and a tool to assist business people to network. No more no less. Use it to its advantages (and avoid its pitfalls).? LinkedIn is about communication, so use it to communicate the things you want people to know!