Your LinkedIn playbook: 8 tips for better reach and engagement

LinkedIn is a treasure trove of opportunities, but cutting through the noise takes more than just hitting "post." I’ve tried countless strategies—some that soared and others that fell flat. Here are some tried-and-tested tips to help your content engage, inspire, and grow your network:

1. Timing is EVERYTHING

Posting at the right time can dramatically boost your reach. While there’s no universal rule, weekdays between 8 am and 10 am often perform best. Why? That’s when professionals are scrolling before starting their day.

?? Pro Tip: Experiment with posting at different times and track your engagement to identify what works for your audience.

2. Share wins and lessons learned

People love to celebrate success, but they connect with vulnerability. Don’t just share the highlight reel—talk about the challenges, missteps, and lessons along the way.

For example: "I missed out on a big opportunity early in my career because I didn’t prepare. Here’s how I made sure it didn’t happen again..."

Stories like these make your posts relatable and build trust.

3. Collaborate for visibility

Team up with colleagues or industry peers to co-create content. A simple "tag and share" strategy can boost your post’s reach and engagement.

?? Idea: Host a LinkedIn poll together, share insights from a joint project, or feature each other’s expertise in your posts.

4. Make data your ally

Sprinkle in statistics or research to give credibility and intrigue to your post. For instance: "Did you know posts with a clear call to action get 20% more engagement? Here’s how I craft mine..."

Numbers catch the eye and offer instant value to your readers.

5. Don’t underestimate polls

Polls are an underrated engagement goldmine. They’re quick, interactive, and LinkedIn loves to promote them. Choose topics that spark debate or require your audience to reflect.

For example: "What’s more important when hiring: experience or potential?"

You’ll be surprised how many people want to weigh in.

6. Create a series

People enjoy continuity. A well-planned series—like "5 days of leadership tips" or "Weekly recruitment advice"—encourages followers to come back for more.

?? Pro Tip: Use a branded hashtag to make your series easy to find, e.g., #LeadershipLessonsWith[YourName].

7. Celebrate your network

Your connections are your greatest asset. Celebrate their achievements, share their posts, or highlight their work. This not only strengthens relationships but also increases engagement.

?? Example: "Shoutout to [Name] for their incredible work on [Project]. Your dedication is inspiring!"

8. Keep experimenting

What works today might not work tomorrow. Test new formats—text posts, images, carousels, or videos—and monitor what resonates. LinkedIn rewards variety, so keep your content fresh.

Final Thoughts

There’s no one-size-fits-all approach to LinkedIn, but small, consistent improvements can make a big impact. Try these tips, engage with your audience, and watch your presence grow.

What’s your go-to LinkedIn strategy? Let me know below!

This is part of?LinkedIn's new Newsletter Series 'how to win on LinkedIn'.

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