Is Your LinkedIn Headshot Costing You Credibility?

Your LinkedIn headshot is prime real estate. It's often the first impression you make on potential clients, colleagues and even recruiters. For senior lawyers and executives, projecting the right image is essential. Does your headshot exude the authority, trustworthiness and approachability that inspires confidence?

Evaluate Your Current Headshot

• Does it project the gravitas expected of a leader??Consider a confident, yet approachable expression that conveys experience and wisdom.
• Does it inspire trust??Eye contact is crucial. Direct, but friendly eye contact establishes a connection with the viewer.
• Is your attire professional and polished??Clean lines, a tailored fit and colors that complement your skin tone all contribute to a polished look.
• Is the background neutral and not distracting??A simple backdrop allows the focus to remain on you.

If you answered no to any of these questions, it may be time to consider a new headshot.

Here are some examples of less-than-ideal headshots. And keep scrolling down for guidance to bring your photographer.

Preparing for a New Headshot: Partnering with Your Photographer

Investing in a professional headshot is an investment in your personal brand. Here are some tips to ensure a successful photoshoot, with discussion points for your photographer:

• Wardrobe and Makeup:?While specific details may vary, discuss your industry and desired image with the photographer. They can offer guidance on wardrobe choices, color palettes, and suggest collaborating with a stylist or makeup artist who specializes in professional headshots. If you wear glasses, avoid the refractory effect that can occur when the background passes through them by ensuring correct camera angle positioning.
• Pose and Expression:?Research different headshot poses online and discuss your preferences with the photographer. They can advise on poses that flatter your body type and project the desired level of authority and approachability. Practice different expressions beforehand to feel comfortable and confident during the shoot. Try a wide variety of closed- and open-mouth smiles. Ask others’ opinions about the energy they project.
• Lighting and Background:?Discuss with the photographer the lighting style that best suits your desired look. Soft lighting can create a more approachable feel, while more dramatic lighting can convey power and authority. Choose a background color that complements your attire and doesn't compete for attention. For LinkedIn specifically, ensure your photographer understands that the image will be cropped into a square (not a vertical rectangle), which requires enough background to be visible on the four corners around your face.
• Multiple Takes and Feedback:?Don't be afraid to ask for multiple takes. A good photographer will guide you and capture a variety of expressions to ensure you get the perfect shot. Feel free to ask for feedback and express your preferences throughout the session.

By following these tips and having a productive conversation with your photographer, you can ensure that your LinkedIn headshot is a valuable asset that helps you build credibility and makes a positive impact on your target audience.