Your LinkedIn Header is Free Marketing for You
Brenda Meller??
Need Help w/ LinkedIn? ??CLICK HERE: I Help Solopreneurs, B2B Sales Teams & Job Seekers Unlock the Power of LinkedIn ???? | Rescue Dog Mom (Pepper) | Pie-Obsessed ??Marketer
Updated 11/3/2022
Can I let you in on a little secret? It's so simple that once I tell you, you won't be able to unsee it.
LinkedIn gives you a FREE billboard on your profile. Yes, free.
Your LinkedIn header is the equivalent of a free billboard you see on the side of the highway, and it's on every single person's LinkedIn account.
About half of the profiles I review on LinkedIn have the default: a gray/green background, which looks like a landscape flipped on its side. Like this:
Think about the last time you drove by a highway billboard that said "THIS SPACE AVAILABLE." If you have the above on your profile, it's basically the same thing.
Look at your profile right now. Do you have the teal blue dots/lines default image?
If so... YOU ARE WASTING AN OPPORTUNITY for PERSONAL BRANDING. (I'm a "tough love" kind of LinkedIn coach).
PRO TIP: change the default image NOW to something INTERESTING that aligns with your professional brand or your company brand.
Just like a billboard gets boring and then becomes virtually invisible after you've driven past it every day for a month, people start to ignore your header image if you never change it. I tweak my header image every months with a new marketing tip, LinkedIn tip, or product/service/event I am highlighting.
Here are links to a few profiles containing LinkedIn header images that are done quite well:
Amanda Holdan-Sinisi https://www.dhirubhai.net/in/aholdan-sinisi/ .
Amanda uses an image of a mountain in the background. This gives me the impression she is a high achiever who enjoys challenges.
Rob Fershtman: https://www.dhirubhai.net/in/robfershtman/ . Without even looking at his profile, you know that Rob works in some type of international role. Cool image, isn't it?
MiVida Burrus https://www.dhirubhai.net/in/mmburrus/ uses an image that is complimentary to her company's brand, but slightly different in color scheme.
David Bann https://www.dhirubhai.net/in/davebann/ works for the Leader Dog organization. Who doesn't love puppies?
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Tanya Abreu https://www.dhirubhai.net/in/tanyaabreu/ has a cool bubble rainbow effect in her header. It reminds me of a garden globe.
Chris Meller https://www.dhirubhai.net/in/chrismeller67/ (yes, he's my husband) is active in networking and recruiting and has a collage of photos. It shows variety in his brand.
Pam Majchrzak https://www.dhirubhai.net/in/pamelamajchrzak/ has a visually interesting color image that makes me think of patterns and energy. This aligns well with her job title and industry expertise.
Greg Coyne https://www.dhirubhai.net/in/gregcoyne/ uses a branded image with his website. Even though you can't click the web address, you don't need to dig around his profile to find it.
Craig Fry https://www.dhirubhai.net/in/craigfry/ illustrates his product with an eye-catching brand color background. I wonder if he could make me a #socialmediapie pin?
These are just a few of the many LinkedIn header images I frequently cite during individual and team training sessions. I'm always on the lookout for other images, so if you have an interesting one, comment below.
Hopefully these examples and this blog provide some inspiration to you.
OK. So now you're convinced that you need to change your header image.
STUMPED on how to change it? You're not alone. Watch this video to learn how to change your LinkedIn header image. Or, contact your marketing department or me (see info below).
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Let's connect on LinkedIn:?www.dhirubhai.net/in/brendameller
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Need help with LinkedIn??Contact me .
I specialize in optimizing LinkedIn profiles to maximize your impact - helping you drive more of the RIGHT audience to your profile and than keeping them there when they visit your profile. Now offering 1-to-1 LinkedIn coaching, Executive Profile Optimization, and LinkedIn team training for sales teams.
Visit https://www.mellermarketing.com to learn more.
Simple AI Transformation Expert | AI Black Belt Training | More Efficient, Engaged & Effective Teams
4 年This is an excellent selection of LinkedIn header images.
I Help CEOs and Founders Get Leads From LinkedIn | Personal Branding, Thought Leadership & Ghostwriting | Co-CEO @ Purple Chia
4 年Emily Gyenes Kirschenbaum - this reminds me we need to do it!!
Innovate & Accelerate Advanced Manufacturing | CEO of US Center of Advanced Manufacturing | Building a Better Future by Engaging Partners and Driving Change
5 年Great advice Brenda and so well spoken. Thank you!
I specialize in Personal Brand Photography helping camera-shy entrepreneurs increase sales & social media visibility. * Expert planning * Guided shoots * Powerful photos
5 年BRB ... ?? running to check my header. Thanks for the great tips!