Your LinkedIn? Content May Be Working Better Than You Think It Is

Quick one today:

If you are a person or a company that publishes regularly on LinkedIn?, and your content is good, it is quite possible that you are being more successful with it than you think you are. Let me pull apart those first two bits to explain how they can and often do cause the third.?

These are the two ingredients you need: publish regularly and publish on topics your customers want to know more about. Not what you want them to know more about - how fabulous you are - but what they want to know more about. And you need to publish these pieces of content regularly. This is how you build a following of regular readers.?

Now here’s the “more successful than you think” bit: quite often, those regular readers lurk and do not reveal themselves. But when they do, they have often made up their minds that they want to work with you, or that you are one of the few options under consideration. This happens to me every week. I will receive an email, or a message on LinkedIn?, and they all say more or less the same thing: “I have been reading your content regularly for over a year now, and I think you could help us.” In almost every case, this will be a person that I had no clue was following me, or subscribed to my LinkedIn? newsletter. They had never connected with me, never commented on my content, never messaged me on LinkedIn? or emailed me. This first message from them came completely out of the blue, and they emerged out of the blue pretty well sold on working with me.?

And it’s not just me. I have seen this occur with individuals and with companies. These people have developed fans, completely unknown to them, but these are people where the content they have read has convinced them that the writer understands their problem and has demonstrated through their writing that they can help solve that problem.?

If you are regularly publishing solid customer focused content on LinkedIn? you likely have some of these fans yourself, and they will reveal themselves in their own good time. So my suggestion today is: don’t stop publishing now.

This newsletter is a shorter version of my weekly email newsletter. I usually publish one of the four articles from my email Newsletter on LinkedIn?. If you are interested in this deeper weekly dive into Using LinkedIn? Effectively, here’s a link to the signup page: https://www.practicalsmm.com/free-email-newsletter/

For complete access to everything I know about using LinkedIn? effectively I have my All Access service. All my how-to’s, all my what-to-watch-out-for‘s, all my lists, all my experience as to what works, what doesn’t work, and why on LinkedIn?. Everything I have learned from working with and studying LinkedIn? for the past fourteen years. Around 135,000 words, with another 2,000-2,500 more words added each week. This is a paid subscription service, but the cost is very reasonable, and there are no long term contracts. Here’s a link to more information and the sign up page. https://www.practicalsmm.com/all-access-membership-plans/

The obligatory disclaimer: I do not work for or have any business association with LinkedIn? other than being a user who pays for a Sales Navigator subscription.