Are your "likes, views, impressions" converting into "sales"?
Robert Kayimbye, EMBA
Ph.D Researcher | Marketing & Sales | eMobility | Medical Diagnostics | Private Equity & Venture Capital | Renewable Energy | Clean Cooking | Telecommunications | Mobile Financial Services
So you're doing everything you can to get your business the revenue it requires to stay afloat and become profitable. Every day, your sales teams work hard, knocking on doors and making those dreaded cold calls. Your social media sales support efforts are also commendable—at least to begin with. You post twice a day and get 200 likes per post, which is fantastic.
The question is how many of these 200 likes will result in sales.
How are you converting complete strangers into friends, friends into leads, leads into customers, consumers into repeat customers, and repeat customers into raving fans?
Journey with me every Tuesday as we deconstruct a nine-part series on how to convert likes into sales, plus a free downloadable checklist of tried and tested actions for each conversion stage.