Your Leads are Estranged and Your Clients Are Divorcing You

Realtors, have you ever felt like your leads are ghosting you and your clients are slipping away? The harsh reality is that it might be because you've become forgettable. In today's competitive real estate market, consistency in communication is the key to nurturing leads and maintaining strong client relationships.

The DANGER of Inconsistent Communication

Think about it this way: if you only talked to your spouse or children once every three to six months, how strong would that relationship be? The same principle applies to your professional relationships. When you fail to maintain consistent communication with your leads and clients, they begin to feel estranged, and your connection weakens.

Inconsistent follow-up leads to missed opportunities and lost clients...and lost money. Your leads WILL forget about you and move on to another realtor who is more attentive to their needs. Much like a spouse that's neglected has a tendency to more on to get their needs met. Your past clients, are a goldmine for referrals and additional sales. They will not think of you when their friends or family need a realtor because you haven't kept yourself on the top of their minds.

The Power of Consistency

On the other hand, when you prioritize consistent communication, you foster real, memorable relationships. By reaching out to your leads and clients regularly, even if it's just to provide value or check in, you show them that you care about more than just a transaction. And for your clients you should be sending them gifts regularly (here's a cheat code... Google Client Giant then put all your past clients on the quarterly gifting plan and thank me later)

How often should you reach out? Ideally, you should be communicating with your sphere of influence daily, but at a bare minimum, once a month. This doesn't mean bombarding them with sales pitches and reasons why they should buy now or work with you ( I call this booty call followup). Instead, focus on providing real value. Share your expertise, recommendations and insights, or simply let them know about a great new restaurant in town. Be their vision board (I'll let that marinate and if you get this concept it will be your golden ticket)

Remember, you are the expert in your field. You have a wealth of knowledge and value to offer beyond just buying and selling homes. By consistently sharing this value, you become unforgettable and your prospects and clients will want to hear from you.

Overcoming the Fear of Unsubscribes

Some realtors worry that frequent communication will lead to unsubscribes or annoy their contacts. However, if someone chooses to unsubscribe, it's okay. Not everyone is going to be a fit for your business. Your goal is to find the people who want to work with you and appreciate the value you provide.

Think of it like this: you probably had friends in high school that you don't keep in touch with anymore. It's not a big deal; people grow and change. The same is true in business. Focus on nurturing the relationships with those who are engaged and interested in what you have to offer and want to work with you.

Implementing a Consistency Strategy

To make consistency a reality in your business, you need a strategy. This could involve:

• Sending out a weekly newsletter with valuable content
• Posting regularly on social media
• Calling a certain number of past clients each week to check in
• Hosting monthly client appreciation events

The specific tactics will vary based on your business and audience, but the key is to create a consistent rhythm of communication.

Real-World Results

The power of consistency is more than just a theory. One of our clients, who was consistently sending out valuable content to his leads 2 times per rweek, was able to secure a $3.275 million sale in the Tampa Bay area after a year and a half of nurturing a lead. This lead had gone quiet for a while, but because our client stayed top of mind through his consistent communication, they came back ready to do business.

Consistency turns leads into clients and clients into raving fans who send you referrals. It's the secret sauce to a thriving real estate business.

So, realtors, it's time to rekindle the romance with your leads and renew your vows with your clients. Commit to consistency in your communication, and watch your business flourish. Your leads don't have to be estranged, and your clients don't have to divorce you. The power to create unforgettable, profitable relationships is in your hands.

Want to become memorable to your clients and leads... join the Iconic Agent New Construction Marketing Community where we share tips, strategies and ideas to make that happen (Plus how to predictably attract new construction buyers). Register for FREE at https://www.theiconicagent.com/community (Over 4800 other realtors have already become members).