Is Your Lead Traffic Targeted, Relevant And Interested In Engaging?

• Are your leads actively considering your initial offer? 
• How quickly is your initial response initiated? 15 minutes or less?
• Is there a defined, trained and measured process for engagement and results? 
• Is your Engagement Ratio (successful connections to total leads generated) 70% or better?
• Is your Opportunity Ratio (completed meetings to successful connections) 70% or better? 
• Is your Meetings Closing Ratio (closed sales to completed meetings) 70% or better? 
• Is your Overall Closing Ratio? (closed sales to total leads generated) 30% or better? 

If not, you are wasting money! 

Engagenetics can improve your results and potentially reduce your marketing budget. 

The MOST important factor is the quality of the traffic generated in terms of interest in the offer. In short, generating the right traffic. 

The second most important factor is the process used to engage the traffic we generate. Delivering the right message at the right time.

Typical advertising uses a shotgun style approach to attract traffic generally interested in a broad product category and drives that traffic to a brochure-like website or category inventory listing with no enticing call to action to a specific offer. 

The result is traffic quality that is mediocre at best and requires a lot of effort to separate the actionable opportunities from the unqualified. This is the root cause why staff often views digital leads as a waste of time and effort and why overall closing ratios are often well under 10%.

The problem is magnified by the absence of a defined engagement process with tools and tactics to determine the prospects stage in the purchase process and deliver an appropriate response to move the opportunity forward.

To learn more about how Engagenetics can assist your company with a targeted digital marketing engagement strategy and offer-centric process design, schedule a Free 15-minute meeting: Click Here!