Your Landing Page Isn’t Converting—Here’s Why (And How to Fix It)

You’ve invested in a landing page for your Google Ad Campaign. The design is clean, the copy is written, and traffic is coming in. But there’s just one problem…

It’s not converting.

This is a common challenge. A landing page isn’t just about looking good—it should be organized to direct visitors toward intentional action. If people leave without signing up, booking a call, or purchasing, something isn’t working.

Here are some of the most common reasons your landing page might be falling short:

1. Your Value Proposition Isn’t Clear

Visitors need to know, within seconds, what you offer and why it matters. If your headline is vague or generic, it won’t stick around.

Ask yourself:

• Does my messaging address the reader’s pain point within a few seconds?
• Would someone unfamiliar with my business understand what I do in under five seconds?

2. There Are Too Many Distractions

A landing page should have one primary goal. Visitors may get distracted and leave if there are multiple links, competing calls to action, or excessive content.

What to focus on:

• A clean, easy-to-follow layout that balances copywriting with images
• One clear, compelling call to action
• Minimal navigation to keep visitors on the page

3. The Call-to-Action (CTA) Isn’t Persuasive

Your CTA is where visitors decide whether to take action or move on. If it’s too generic, lacks urgency, or is buried within the page, you could lose conversions.

More effective CTAs:

• Instead of “Submit,” try “Get My Free Strategy Session”
• Instead of “Learn More,” try “See How It Works”

Small adjustments in wording can have a big impact on engagement.

4. Lack of Social Proof

Visitors want to know that others have succeeded with your product or service before committing. If your page lacks credibility, potential customers may hesitate.

What helps?

• Customer testimonials
• Case studies
• Recognizable client logos
• Third-party reviews

Even a single strong testimonial can help build trust.

5. Slow Page Speed or Poor Mobile Experience

A slow-loading page can cause visitors to leave before seeing your offer, and a frustrating mobile experience does the same.

Check your page’s performance:

• Use tools like Google PageSpeed Insights to test load speed
• Make sure your page is easy to navigate on a mobile device

More than half of all web traffic comes from mobile users—if your page doesn’t function well on a phone, you’re missing out on potential conversions.

Minor Fixes Can Lead to Significant Results

If your landing page isn’t converting, one or more of these issues could be the reason. But the good news? These problems are fixable.

What’s the biggest challenge you’ve faced with landing page conversions?

Read the full article here: https://js-interactive.com/landing-page-not-converting/