Is Your Lack of Authenticity Killing Your Chances for Success?

Are you struggling with growth in your business? Or perhaps you’ve come to a crossroads in your own life?

One minute things are on the upswing and you’re riding the wave. The next minute, you’re back in the trenches wondering how the heck you slipped backward at all.

Your company enjoyed steady growth during those start-up years, yet now five years in sales has become a daily struggle. Rather than reveling in your company’s progress, you’re dragging your business uphill inch by painful inch.

Or maybe your career took off right out of college and today you’ve reached a high-level of success. Yet as you look around, life isn’t as meaningful as you thought it would be and you long for the freedom to control your own destiny.

I totally get it. I’ve experienced both. It’s arduous and painful. And for successful, driven, talented people – it’s totally baffling.

How can you be successful and suffering? What is the missing piece to the puzzle that you cannot seem to figure out?

Authenticity

In my experience, I’ve seen a lot of folks get blown off course because they don’t really understand their core purpose.

It certainly happened to me. Let me show you what I mean…

When you started your career you had a vision for what you would build. Yet, most likely that vision was wrapped around the type of work you wanted to do and financial success. That’s fine. It’s hard to focus on your core purpose if you’re starving.

As you go about building a career or a business, you talk to people and they get to know you and like you. You work hard, take care of problems, take risks and the result is growth.

Nice!

Yet, now decisions start to become more complex. You are no longer running door to door with your briefcase full of wares…you’ve got to attract customers en masse. And you’re no longer jostling for a simple promotion. Now you’re running a department full of employees and having to coordinate your success across functional area lines. You run from meeting to meeting with rarely a moment’s rest.

And in the process, our decisions become clouded by the demands of life. If we’re not in touch with our true destiny, then it’s hard to abide by any guidelines except the constant pressure for success.

So how does authenticity come into play? Simple. Stop trying to be what you THINK you need to be and start being who you ARE.

Huh?

You stand for something. There is a cause, a passion, an absolute truth inside each and every one of us. It’s your gift that you should be sharing with the world.

And when you start sharing your vision – that rich, human belief that’s deep inside of you… people who believe what you believe will automatically show up to listen. And share. And connect.

I promise.

When businesses call on me to help them with marketing, they’re stuck. They’ve tried all the traditional avenues and nothing has worked, or at least not for very long. These companies have hired ad agencies, freelancers, SEO specialists, and marketing coordinators and they can’t seem to move the needle. What gives?

They’ve forgotten who they are. Or maybe they never realized who they were in the first place.

In any case, the very first thing I do is help them get in touch with their core purpose. Their mission and values that are truly authentic – not a copywriter’s best imitation of what they think they should be. And then we choose the best channels and processes to announce that authentic purpose to the world.

Once that occurs a magnet effect springs to action. Internal staff members become aligned and ignited around a common mission. Customers wake up and take notice and begin following you and referring you to others. Tough business decisions become easier when measured against your purpose. And growth magically reappears. Happens every time.

It’s the same for individuals who are no longer finding joy in their lives. They’re stuck, too. They’ve tried rearranging their schedule, hired extra help, changed jobs, and taken a leave of absence. Yet, the heavy, gray haze of disillusionment remains. What gives?

They’ve forgotten who they are. Or maybe they never realized who they were in the first place.

Sound familiar?

So I help these folks get in touch with their core purpose. Once we begin to live authentically by our core beliefs… we start to THRIVE. We make effective decisions that lead us to greater joy. We learn to put up barriers when confronted with situations that don’t align with who we are. We become empowered by a renewed sense of self. And we take charge of our destiny and finally feel free.

It’s life-altering.

So who are you? Who is your authentic self? What is the legacy you will leave the world?

If you don’t know, find out. If you’re stuck take a look at my What’s Your Story article or give me a call. When you discover who you are you will no longer be stuck.

You’ll be thriving!

Corporate Women Unleashed (CWU) teaches female executives and high-achieving women how to create balance in their life without sacrificing success.

If this resonates with you, feel free to watch this free presentation on how it's done.

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