Your job is changing
Media Shower
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"Dusk at Sea" has incredible textures, lighting, and detail. Click to see the full AI-generated pic. (Courtesy heath_co)
Your Job is Changing
Last week, I met with a client who had a problem.?
Three months ago, her IT department had forbidden anyone from using unauthorized AI tools.?
Then recently, the CEO stated that not only was AI allowed, but that AI should double her team's productivity, and she should lay off half her marketing department.?
In three months, her company went from "No AI" to "All AI."
The move to AI is happening at breakneck speed, and we had a great conversation about how the marketer's job is changing. It is like the beginning of the internet: you either learn how to work with this new technology, or you find another job.?
Our client is making the business case to her boss that the Media Shower AI platform IS making her marketing team massively more productive, AND she needs to keep her entire team, in order to do this higher-level marketing.
In other words: the job of marketing is not going away, but the job of marketing is definitely changing.?
You may not be having these conversations with your boss yet ... but you will.
Watch this week's educational video to learn how to use the Media Shower AI marketing platform ... especially if you work in a technology business.
So when the conversation comes to replacing your team with AI, you'll have a really good solution. Just like our client.
Killer Clean: The Viral Success of Liquid Death’s Horrifying Soap Ad
In a terrifying marketing crossover, Liquid Death water and Dr. Squatch soap have unleashed "Dirt Murderer," a limited-edition soap that combines Liquid Death's mountain water with Dead Sea salt. (Get it?) The "double death" collaboration features a viral ad that reimagines soap commercials by poking fun at classic horror movies.?
Playing on both brands' irreverent humor, the campaign masterfully blends shock value with sustainability messaging. The product's limited availability created instant buzz, leading to a quick sellout and widespread social media engagement.?
The horrifying partnership shows how cross-industry collaborations can create memorable marketing moments when brands share similar values and messaging styles.
How User-Generated Content Fueled GoPro’s “Million Dollar Challenge”
Get ready to witness the most jaw-dropping, adrenaline-fueled footage ever captured. In our latest article, we explore how GoPro's "Million Dollar Challenge" inspired adventurers around the globe to risk life and limb for a slice of a whopping $1 million prize. From heart-stopping base jumps off towering cliffs to conquering colossal waves, these epic user-generated videos not only showcased the HERO8 Black and MAX cameras' phenomenal capabilities but also catapulted GoPro's marketing to base-jumping heights.?
Find out how this ingenious strategy turned a $1 million investment (a bargain!) into monumental ROI through earned media, outperforming traditional paid advertising. It proved to be the best million bucks GoPro ever spent—and will teach how leveraging the passion of your community can revolutionize your marketing.
Courtesy Thunder Dungeon