Is your insurance with you throughout life’s adventures?

Today, in a (virtual) room?of?thousands of insurance leaders, two of my fellow leaders, Mike Doughty and Pamela Wong,?are talking about how?“Experience is everything” at the?Future of Insurance?conference. The topics of?shaping?experience, the future of insurance, and?obsessing about advisors and customers?occupy a lot of space in my head?these days. Ultimately,?I’ve come to realize that?how?you?feel when thinking about insurance?is what matters; Do you feel excited, happy, and safe??

Feelings or emotions are not words?traditionally?associated with the insurance industry.?Terms like fiscal responsibility?have?seemingly dominated the conversation.?These?traditional conversations?are reshaping?and transforming?around us, and I couldn’t be more excited!?

Our promise to customers, our “why”, is crucially rooted in some of the most emotional life moments; helping loved ones by relieving the burdens of death and illness.?Throughout all the?adventures life throws at us,?does your?life insurance?have?your back?like a trusty companion? Does it encourage you to be a better version of yourself??Insurance has and will continue to be built on sound logic and?proven?concepts?so that it can?be?there when?it?matters most;?your?insurance?journey?however?is something?you?will?experience in?your?heart.?

The insurance industry, like all of us?over the past 2 years, has been on an adventure of its own.?The pandemic has accelerated?digital consumer trends:?a tech-celeration!?Online consumer trends exploded significantly during the pandemic, even in industries historically resistant to change like health.?From an experience perspective,?consumer sentiment is?compared against?products and services from?titans like Amazon, Google, and Netflix.?We’ve heard that?84% of Canadians will take their business elsewhere if they have a poor digital experience, and?81%?have adjusted to?this?new digital?normal and expect to do business this way going forward.????

Manulife?is a?digital, customer leader.?We know that people are?increasingly headed to the internet for advice and information about insurance; we also know that?advice from an insurance professional creates a substantially?more positive experience – Manulife is?providing?advisors support?and tools?to?succeed?with?the future of advice. We know?that there?are?people?who?now?increasingly take?digitally supported actions?to?manage their own health and wellness; we also know that most?of our Vitality members connect their?wearables and?have?shown notable indications of getting healthier from participating?and tracking their activities?–?Manulife is providing customers the support and tools to?help them?thrive.??

So,?as we head into September,?which happens to be?Life Insurance Awareness Month,?I?am confident that experience is everything and I?feel excited about the future of insurance at Manulife.?

How do you feel??