Your Innovation Ideas
A surprising revelation about your brilliant invention ideas
Hello Friends!
Did you know that 98% of patents don't generate enough income to cover their patenting costs? Shocking. Yet, we still rush to patent every creative idea that pops into our heads, often without understanding its long-term potential value. They're not failing due to a lack of novelty. They fail because we often need to pay more attention to market needs and feedback! I know this from my experience as an inventor holding several utility and design patents.
We're all guilty of it. We're so engrossed in our brilliant invention ideas that we must remember to validate them. We ignore the market, skip the feasibility study, and rush straight to production.
And then crickets.
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In this newsletter:
?? The harsh reality of patenting an invention
? Why inventors are going broke
? A game-changing solution for inventors
We wonder why our "revolutionary" product is gathering dust on the shelves. But here's a reality check: Your brilliant idea is only as good as the market's response.
Here are a few tips to avoid this pitfall:
1. Understand your target audience: Who are they? What do they need? How does your product meet their needs?
2. Validate your idea: Test your product on a sample audience before production.
3. Feedback is GOLD: Listen to your customers. Their feedback is the key to refining your product.
The Patent Paradox ??
Every inventor's dream is to patent their invention, promote it, and make millions. But the harsh reality is that most patents are a financial drain, leaving inventors broke and desperate.
Why patent something if you can't be sure of its demand?
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The Inventor's Dilemma ??
Most inventors pour their resources into patents, designs, and prototypes, neglecting the most crucial aspect - market validation. They end up with expensive patents and no funds for marketing research or proof-of-concept.
"Focus on the need the customers have, not the product."
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Techniques for Smart Invention Management ??
1. Validate your idea first: Understand the market demand before patenting.
2. Save your resources: Don't splurge on unnecessary design and tooling.
3. Understand investors' needs: Know what they look for in innovation.
Examples of Smart Invention Management in Action ??
1. Facebook: Started as a simple website to connect Harvard students; it validated the market need before expanding to other universities and eventually the world.
2. Airbnb: Started by renting out an air mattress in their living room to validate the home-sharing concept.
What Smart Invention Management Can Change For You ??
Adopting these techniques can save thousands of dollars and make your invention a commercial success. You will have a clear direction and realistic expectations for your product.
It's time to rethink the way we approach inventions. Instead of rushing to patent, you can schedule a free call with me to validate and strategize.
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Happy inventing!
Bob
Visionary, Strategy & Innovation enabler | LinkedIn Top Voice, Influencer, Blogger, Speaker | Startup> Guru, Founder, Advisor, Board Member | Fortune 500 Trainer | Looking for Visionaries!
1 年Robert, your insights resonate deeply! As I recently explored in a study on innovation, a huge impediment in the uptake of new technologies and inventions is the MINDSET of companies and individuals. This very much aligns with your point about neglecting market validation. We often become enamored with our creations without understanding if the market is equally passionate. I firmly believe in the principle: “Focus on the need the customers have, not the product.” This is the MATCH between technology and market needs. And as you aptly put, feedback is GOLD. It helps shape and refine innovations to meet real demands. I'd also add, let's not just innovate but let's ensure our innovation process itself is innovative. Thanks for the thought-provoking post, Bob! ???? #InnovationMindset #MarketFirstInventionNext
Coach, International Business Advisor, Public Speaker & Founder #entrepreneurship #impact #tech #ESG #sustainability #startups #innovation
1 年Thank you for sharing these great insights. This is why I enjoy instructing NSF's I-Corps program at the university where we partner with faculty and students to teach customer discovery and product/market fit related to their innovations.