Your inbox in a lead generation tool - are you using it to your advantage
CAROLE BOZKURT
Sales Coach | Helping coaches and consultants attract high-value clients and grow their income with The Client Method – a proven approach to generating leads, creating engaging content, and confidently closing sales
Did you know there are leads sitting in your inbox right now?
Probably like me you get a lot of emails landing in your inbox from people whose mailing lists you didn’t actively sign up to.
So, what do you do?
You unsubscribe.
You let the email management company know you didn’t sign up to their emails.
You are angry, perhaps, or irritated, that someone has broken GDPR and taken your email address.
You might even respond to them with a slightly annoyed email letting them know they have invaded your privacy.
Or you might do this instead…
If someone’s unsolicited email lands in your inbox then the probability is they are looking for business.
So how could you turn this around to your advantage?
If you are a coach or a consultant what would you advise someone to do rather than blast people’s inboxes?
Is it a mindset issue? Do they have the right strategy? Is it a communication problem? Do they need to be more visible on social media?
So, don’t unsubscribe, delete or discard the email.
Reply to their email because the likelihood of them opening your reply is huge.
Turn the tables.
领英推荐
Tell them you found their email interesting.
Let them know how you help people but make it specific to the content of their original email.
Reach out in a thoughtful way.
Ask them for a one-to-one meeting.
Our inboxes are full of potential clients we just don’t necessarily see it.
So let’s reframe that process and build a new habit of using your inbox to generate sales leads.
Is this something you might try doing? Or is this something you already do?
Let me know in the comments.
=======================================
ABOUT ME
Hi, I’m Carole Bernadette Bozkurt and I’m a Sales Coach, Marketing Strategist and Business Mentor. I work with coaches and consultants to help them get the clients they deserve on demand. My clients are hugely talented and passionate about what they do but struggle to deliver the outcomes they need when it comes to selling themselves and their services.
I have worked closely with hundreds of coaches and consultants who go from earning hundreds of pounds per month to thousands of pounds per month and to the position of running 6 and 7-figure-a-year businesses.
In my last corporate role, I headed up marketing across Europe for the world’s largest actuarial consultancy. Before that I worked for a company that pioneered executive coaching in the UK and we worked with over 50% of the FTSE 100 at Board level.
I have an MA in marketing and I’m CIM qualified.
Executive Coach/Keynote Speaker/Trainer/Facilitator. Empowering Introverted Executives to Cultivate Quiet Confidence | Building Inclusive Leadership Pipelines | Driving Positive Change | The Aligned Introvert Method ?
2 年Yes CAROLE BOZKURT - Sales Coach, Business Mentor?responding to emails can sometimes lead to interesting conversations. However I would say if your inbox is brimming with unsolicited emails it can distract from important information. A great clean out once in a while helps and then the few you have, you can build a strategy around it?
I empower ambitious female coaches to get Leads and Scale to 6 figures, without spending ages on social media, using a Live Video bespoke visibility strategy | Business Growth Strategist | The ￡100k Coaches' Club ??
2 年This is so good. I would never have thought of that - not sure I will make the time for it, but it is one to have on the back burner. Thanks for sharing.
I simplify ‘Workplace Ergonomics’ and HSE DSE Compliance, Protecting Everyone ? Ergonomic DSE Risk Assessor ? Tribunal Expert Witness ? Products Sourcing & Training ? Podcaster & Keynote Speaker ? Unbeatable Beard on LI
2 年CAROLE BOZKURT - Sales Coach, Business Mentor just last week I realised that a few of our online leads are going directly into our junk folder so it is always good to check the junk folder too ??
I coach & facilitate neurodivergent female entrepreneurs in group spaces so they can feel supported in unmasking their true selves and have success by doing things in their own style.
2 年I really like the reframe of this and how to make it an advantage. But rarely do I ever have this happen to me.
Creative Career Coach and User Experience Lead
2 年CAROLE BOZKURT - Sales Coach, Business Mentor thank you - this is a very empowering perspective to see anyone passing through your sphere as a potential lead. If we remain open to all people as fellow travellers who may well benefit from what we offer, surely the well of opportunities will overflow!