Your Image and Brand are Everything
Steven Fazakerley
Award Winning Entrepreneur | Serial Investor | Founder Of Local for You | Purpose Driven Investor
I was at a cafe today with a friend, the weather was getting rather chilly so we moved inside to be more comfortable, the lady at the counter (who I really hope was just having a bad day) told us that we would have to move if other customers came inside, I asked why?, she said because they are paying customers, I said so are we, she then told us her regulars are more important, we never stayed much longer after that because we were so disappointed with those comments, as we walked out my friend and I said we will never go back to that cafe, and we will most likely tell our friends of the poor experience, I won't mention the cafe because maybe it was just a one off, but that experience has once again proven to me that you (the owner) or your staff have the responsibility to build your image and brand every minute of every day if you wish to build a good reputable business.