Your Identity Graph Sidekick: Unleash the Power of Collective Data

Are you a publisher, platform, or advertiser constantly hearing about the need for an identity graph? You're not alone. It's a hot topic for a reason.

But here's the truth: building a true identity graph is a Herculean task. The sheer cost of data acquisition alone can run into millions of dollars, often with added revenue shares or royalties to data brokers. For most organizations, it's simply not feasible.

So, what's the solution? You don't need to build it all yourself. What you do need is a true identity partner – not a vendor who charges you a toll for access to their walled garden (I'm looking at you, walled gardens!).

Enter the 5x5 Five Five by Five Data Cooperative. We've harnessed the power of collaboration to create an open-source identity graph, built on the undeniable truth that no one's data is as good as everyone's data. Think of us as your identity graph sidekick, providing the support you need to achieve your goals.

Five by Five can help you:

• Jumpstart your initiatives: Gain immediate access to a comprehensive identity graph, without the massive upfront investment.
• Seamlessly connect channels: Move effortlessly from one media channel to another (e.g., digital to email), unlocking true omnichannel activation.

Ready to unleash the power of collective data? Learn more about how Five by Five can be your identity graph partner. https://docs.5x5coop.com/docs/current-product-versions

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