Your Ideal Client

Truth #1 It will be less complex, easier to manage - and less expensive - to hone in on ONE ideal audience and build your brand around them.

Truth #2:

Sometimes that's just not the reality of business.

Your ideal audience might not always fit into one tidy container. ?? (Unpopular belief, perhaps - but based on #truth.)Now, please know that I am a proponent of simplicity - especially when you are just starting in business. But as your brand evolves, you may find you need to speak to multiple ideal audiences.

Perhaps you deliver a service in two ways - to two similar yet distinct groups.

(This might look like 1:1 work and an online course... or comprehensive VIP services and an abbreviated offer that meets newer people where they're at.)

Or maybe you sell a few types of products - and you target different ideal buyers for each.

While it can be a little tricky, you can absolutely manage your brand elegantly for multiple audiences - if you have an intentional strategy. So, in this ?? YouTube video I'm outlining 4 Ways to Build Your Brand With More Than One Ideal Client - while remaining clear, consistent, and compelling. ??

This topic's more advanced... but regardless of your tenure as an entrepreneur, I know you'll gain a new insight or two!