Your Home Did Not Sell, Now What?

Your Home Did Not Sell, Now What? Check these Top 2023 PRO-seller Tips & Hacks

First of all, do not fret, you’re not alone. Quite a few homes get re-listed, when the first time is not the charm. Yes, even in this hot seller’s market, some homes do not fly off the shelf, so to speak. For example, in local Bay Area markets, such as Hayward, San Jose, Pleasanton, and San Francisco, the number of recently re-listed homes varies between 5-22% of all listings (AR).

Everyone says it’s hot seller’s market, so what gives? ?

Alright, let's get real – selling a home can sometimes feel like trying to teach a cat to do the cha-cha. You put in all the effort, but sometimes the universe just decides to throw you a curveball. So, if you're currently scratching your head and thinking, "My home did not sell, now what?" – fear not! We've got your back. In this blog post, we're diving into the wild world of unsold homes and dishing out some tips to turn the?at unsold sign into a shiny "Sold" banner.

#1 Understanding the Market

Picture this: the real estate market is like a bustling bazaar, and your home is the coolest vendor booth. But here's the catch – trends change, buyers evolve, and economic winds can blow your chances around like a tumbleweed. Wrap your head around the current market vibes in your area and adjust your home's appeal accordingly. It's like giving your booth a makeover for the trend-savvy buyers.

#2 Assessing the Listing Price

Alright, let's chat numbers. If you've priced your home like it's a solid gold mansion in a sea of cardboard boxes, it might be time to rethink. On the flip side, if you're selling your mansion for peanuts, the circus might be missing its clown. Consult with the pros, do a comparative market analysis, and find that sweet spot where buyers go, "Honey, stop the car – this is it!"

#3 Curating the Presentation

Think of your home as the star of a reality TV show. It needs to look camera-ready, even when nobody's watching. High-quality photos, snazzy descriptions, and virtual tours that make buyers say, "Wow, I feel like I'm already there!" can make all the difference. And don't forget the little details like fixing leaky faucets – you're selling a dream home, not a water park. Curb appeal is huge because that is the first impression the buyers get. Also fresh coat of paint never hurts, some extra plants, maybe new carpet, flooring, deep cleaning. You want to pair up with an agent who will connect you to all the service providers you will need, from cleaners, plumbers, inspectors, contractors, handymen to CPA’s and insurance professionals. Seriously consider staging and

#4 Marketing and Exposure

Imagine your home is a rockstar – it needs fans! A well-rounded marketing plan is like a sold-out concert. Get your home on every platform: online listings, social media, and the local coffee shop bulletin board (okay, maybe not that last one). By the time you're done, your home will have its own groupies. On a serious note, the best scenario, although not always possible or practical is to have a vacant, spruced up and beautifully staged home for them to see. You are also getting exposure to a larger pool of buyers and showings, convenient to their agents and them because like you, they have very busy schedules.?

#5 Feedback and Adaptation

Alright, here's the deal – nobody's perfect, not even your home. So, if potential buyers are giving feedback like it's a stand-up comedy show, listen up. Maybe your shag carpet isn't as charming as you thought. Be open to feedback, roll with the punches, and consider making those changes that'll make buyers cheer instead of cringe. Getting professional advice from a stager/designer is highly recommended. Even if you just want a consult to declutter yourself, it is important to make your home look as neutral as possible and as appealing to a large number of buyers. Put yourself in their shoes, they want to picture themselves and their family in the home. Stagers are also designers and do a great job even with properties that are still seller occupied but can train the sellers to get the place show-ready for every showing.

#6 Reevaluating and Adjusting Strategies

If your home is still chilling on the market like a wallflower at a dance, it's time to switch up the playlist. Don't be afraid to change tactics based on the feedback and the ever-changing market vibe. Enlist the help of real estate gurus – they're like the dance instructors of the housing market, ready to teach you new moves. If you need to stay in your home a little longer, that’s OK but it is a good idea to discuss this upfront, so the proper rent back option can be considered and requested. Also, sometimes buyers do not have a lender or good lending options, so critical, especially in this market. Ask your agent for lender referrals. In our case, we have a proprietary platform and excellent lender resources with mortgage partners, offering different custom solutions to our clients.

Conclusion

Selling a home that's not budging can be as tricky as juggling flaming torches while riding a unicycle. But fear not, brave home seller! By understanding the market, nailing the pricing, giving your home the ultimate glow-up, marketing like a rockstar, embracing feedback, and being open to change, you'll transform that unsold sign into a sold-out success story. So, go ahead, dance your way to a sold home – cha-cha style!?

And you can always reach out for a one-on-one free consult to learn more about our RelocationGal Re-listing Services or get connected to the right professional for you.

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Mirella Kaell - Your Relocation Gal is a lifestyle REALTOR? and the host and producer of?Fire Chat with Mirella Podcast: Pop Culture & Real Estate Tips & Hacks.

She is based in the San Francisco Bay Area and is part of the largest network of real estate professionals worldwide.

Mirella B. Kaell, MS, REALTOR? Green, KW Bay Area Estates, Los Gatos, CA, DRE02057622 408-404-8156 RelocationGal@gmail.com

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