Your Holiday Marketing Goldmine: 10 "Hot" Insider Secrets Revealed!

It's late August moving into September, and as temperatures continue to soar, it might seem odd to think of holiday shopping and a marketing plan established. Yet, many Americans are already ticking off their holiday shopping lists.

Recent surveys from 2023 indicate that more people have begun holiday shopping earlier than the previous year, a notable rise from 2022. What's driving this shift? Many shoppers are eager to secure gifts before potential price hikes, while others are just enthusiastic to get a head start. This trend is a glaring signal for savvy digital marketers: Now's the time to get your holiday marketing strategy sizzling!

Here are a few things to keep in mind as you work on your 2023 holiday seasonal plan:

1. Integrated Strategy is Key:?You should already have the framework for an integrated campaign strategy in motion. This framework includes honing in on campaign branding themes and executing a tactical media plan. Have you engaged key partners for their input on deployment tactics and established a tactical plan and mood board of concepts and creatives? You don't want to be hashing out initiatives, photos, and slogans a week before deployment deadlines. Ensure all stakeholders are on board with the campaign strategy before development begins.

2. Tailor to Resonate:?One-size-fits-all is so last year! This season, your brand needs to shimmer with uniqueness. Make your holiday concept resonate with your demographic. Understand their desires, habits, and tastes. If they're eco-conscious millennials, a green holiday campaign is your ticket.

3. Planning = Success:?Businesses that draft their holiday strategies in advance are like those diligent elves in Santa's workshop – always ahead of the game. Plan now to enjoy the spoils later.

5. Engage with Past Festive Shoppers:?Through your CRM, engage customers who've shown love during the previous holiday seasons. Trust me, they're waiting for what you have in store this year.

6. Zero Party Data – Your Unsung Hero:?Move over, product sales! Growing your zero-party database should be a prime focus. Why? It's the authentic, self-reported data from customers that aids in personalized marketing. And during the holidays? That's gold.

7. Secure the Sleigh:?Ensure your digital platforms are optimized and ready for increased traffic. The last thing you want is a site crash when holiday shoppers come knocking.

8. Leverage Social Media:?Create buzz-worthy holiday teasers on social media. A sneak peek now can drive excitement and anticipation for what's to come.

9. Train Your Elves:?Your team should be well-prepped. From handling inquiries to ensuring shipments go out on time, a well-informed squad makes for a seamless holiday season.

10. Reflect and Adapt:?Use insights from past campaigns. What worked? What flopped? Learn and evolve. Remember, even Santa checks his list twice.

In conclusion, while August might tempt you with its sun and fun, remember that the true glow-up is in prepping for the holiday season. It's not just about sales or bookings. It's about building lasting customer relationships. This year, give them the gift of a memorable brand experience.

If you need help or assistance crafting a profitable holiday marketing plan or technologies to support your tactical plan, contact Lisa Maria Stice at?Marketing EXPERTS International? for a free initial consultation to help you achieve your holiday marketing revenue goals.?