Your Happy Customers Want to Promote You – Do This

Your customers love you – let them show it.?

?

Customer reviews can be scary for small business owners, but positive reviews drive tons of new businesses.?

?

The secret is empowering your happy customers to leave reviews.?

?

Every business gets negative reviews, but with a bit of strategy, your positive reviews can outweigh them.??

?

Most customers don’t leave reviews. It isn’t because they don’t love your products or services, but because they simply don’t think about it.?

?

Customers aren’t intrinsically motivated to leave reviews when they have a positive experience. But that changes when they have a negative experience.?

?

You can take control of your reviews though.?

?

Step one is to start asking your customers. Emailing your customers an easy survey or reminder to post a review will give your satisfied customers the push they need.??

?

Make it as easy as possible for them. In the follow-up email, include the link that makes it effortless for them to leave you a review. The slightest inconvenience can lead your customer to abandon the review.?

?

You may also want to include an incentive. For example, offering a customer 10% off their next purchase if they leave a review gives them a reason to actively want to review your products or services.?

?

When it comes to bad reviews, you should always try to control the damage.??

?

Always respond to critical reviews.??

Making a sincere attempt at making things right with disgruntled customers does two important things:?

1. It can change the customer’s mind about your company. Not only can this help you avoid further damage to your reputation, but it may even encourage them to delete or change their review.?
2. It shows other potential customers that your business is upstanding and cares about feedback. If you’re going to have a bad review, providing a response means that future leads won’t just see one side of the story. It can help change people’s minds in the future and prevent them from hastily judging your business.?

By actively asking for feedback and addressing negative reviews head-on, you can take control of your reviews and use them to bring in new customers.?