Your guide to sustained B2B sales
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The B2B sector is transforming at a rapid rate, pushed online by COVID-19. But what does that mean to an industry built on face-to-face interactions? How should businesses adapt their sales models? This edition of the Discover newsletter is dedicated to the new B2B digital era, with insights and tips to help your business keep up.
Five B2B marketing strategies to boost your sales
Did you know that, on average, B2B buyers engage with 3-7 pieces of online content before talking to a sales rep? To keep them engaged, you need a digital marketing strategy that ensures clear and consistent brand messaging across all touchpoints. In this article, we dive into the benefits of LinkedIn, email and social media for brand engagement, and explore the growing role AI is playing in automating marketing campaigns.
The rise of the B2B influencers
Brand influencers are no longer just the B2C sector’s secret weapon…Read on to discover their full benefits, and exactly why 72% of B2B businesses believe that the quality of leads from influencer marketing campaigns is better than other marketing routes.
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The new B2B decision makers
Millennials (or “Gen Y”) now account for around three-quarters of all B2B purchasing decisions. So, how should B2B businesses adapt to appeal to this group of digitally savvy buyers? We’ve got five tips to help you, starting with the humble search box on your website…
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